← The Customer FactoryWhat is Social Publicity?Book a free call📄 Free guide

The Customer Factory

Category: Dental

  • The Marketing Mistake That Murders Profitability

    The Marketing Mistake That Murders Profitability

    As a business owner, it can be tempting to constantly test new marketing tactics. But I recently covered why consistency is key when you find something that works. In my video, I explain why abruptly changing your marketing channel once you have traction can completely derail your momentum.

    Key takeaways:

    • Don’t change your core marketing platform if it’s driving results. Staying put builds brand equity over time.
    • You can test new concepts, but keep your proven performer going to build on its strength.
    • Changing channels means resetting any algorithm optimizations and losing all that pre-sold awareness you built up.
    • Steady consistency is how big brands thrive. Find what works for your audience and stick with it.

    The video provides valuable perspective on maximizing your marketing ROI by leveraging what’s working rather than starting over from scratch.

  • Chapter 1: This Is Marketing, Not Social Media

    Chapter 1: This Is Marketing, Not Social Media

    Once I Realized The Truth, It changed Everything About How I Used Facebook

    Contrary to popular belief doc, Facebook is not a social media platform.

    It used to be, in its early days, when you created a post on Facebook, and maybe 800 people saw your post. It would push it out to the masses and anyone its algorithms thought would benefit from reading what you wrote. Now it’s completely different.

    You’d be lucky to have 8 people see your posts and there is a fundamental reason why. Facebook is at its heart, a marketing platform. It uses its social media aspect of it to attract people together and collect data so that advertisers can specifically target those people for products and services.

    It may have been a social media platform when it started but once they realized people would pay to communicate specifically to certain groups of people it shifted.

    But what does this mean for your practice?

    Well, first if you are using Facebook as a social media platform and hoping to get new patients you’re going about it all wrong. You have to look at Facebook as paid advertising platform if you really want to get in front of people and attract qualified new patients for care.

    It takes time to learn the ins and outs of Facebook marketing for your practice. But that is why I took all the information I’ve learned to attract qualified new patients for my clients and wrote down all the key points you will need to run a successful Facebook new patient marketing campaign. 

    In my e-book, Chiropractors: 16 Rules for Facebook Marketing Success, you will learn the exact points that I have found that create successful new patient marketing campaigns on Facebook.

    It’s free and its my way of helping docs learn how to use Facebook to market their practice.

  • The Million Dollar Practice Builders Show: Interview With Dr. Greg Winteregg

    The Million Dollar Practice Builders Show: Interview With Dr. Greg Winteregg

  • What Should Be On Your Facebook Business Page

    What Should Be On Your Facebook Business Page

    If you are just starting out with Facebook and running ads, it can be confusing as to what to put on your page.

    Luckily, today John Nesbit and Merle Stepler cover exactly what should be on your Business page (not your personal page) for your practice.

  • How to Handle No-Shows In Your Marketing

    How to Handle No-Shows In Your Marketing

    Today we are talking about No-shows and how to handle them.

  • Can Bad Marketing Cost You New Patients?

    Can Bad Marketing Cost You New Patients?

    How Bad Marketing Can Follow You & Ruin Your Reputation

    We’ve all tried it, moving from one new patient marketing company to the next on the promise of some new way to get around Facebook’s algorithm when promoting certain types of ads. Whether it be stem cell and regenerative medicine, erectile dysfunction, or an amazing new supplement that can really help people lose that excess weight. Everything you’ve tried to promote on social media just doesn’t seem to work and ads are getting more expensive.

    Flash forward a month later and you’re angry with your marketing company and already looking for a new one to do your advertising.

    But what you are probably not aware of is how those “tricks” to get around Facebook’s algorithm can follow your practice’s page even to your new marketer and seep into your personal Facebook page driving your future marketing costs up!

    So How Do I Know If I’m in Facebook Jail?

    In Today’s 5 Mins on the Factory Floor – John Nesbit and Merle Stepler go over the most common bad marketer “tricks” that can screw up your future marketing & how to maintain good standing with Facebook to ensure your ads are not flagged. Watch the video above and note down any points that may be out.

     

    P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here

  • Big Marketing Mistake That Could Cost You Money

    Big Marketing Mistake That Could Cost You Money

    The Biggest Mistake You Can Make is Changing Ads Out of Boredom

    Marketer Boredom Syndrome. It’s real and it could be happening to you.

    It looks like this: You are paying someone to do your marketing for you, or perhaps you are doing your own marketing. You find a campaign that works, you seem to be hitting the right audience, new patients are showing up at the practice and your schedule is filling up! You are feeling confident and optimistic and you think to yourself, “what should I try next?”

    The answer is…. NOTHING.

    As the saying goes, “if it ain’t broke, don’t fix it”. And this is especially true in marketing.

    Maybe you had 38 new neuropathy patients last month! You might be inclined to say “let’s see if that same strategy works for decompression!” I know, I know, doing nothing is boring. Just trust me on this one. Don’t fall into the trap.

    Perhaps doing the same thing is boring for you or your marketer. But if the message is working, that means that it’s not boring to your audience.

    If you simply cannot resist the urge to do something new, here’s what you can do: Keep running the campaign that is working, without changing a single comma in it. Then, in addition to the working campaign, run a second campaign with which you can experiment and tinker.

    Here’s a good rule to follow: ONLY MAKE CHANGES BASED ON DATA, NOT FEELINGS.

    Don’t follow hunches. If you’re running a good campaign, leave it running and experiment on the side with the additional money it’s making for you. Don’t abandon a working campaign. Ever.

  • How Techno-Babble Can Hurt Your Marketing

    How Techno-Babble Can Hurt Your Marketing

    Alright, so you bought a new laser or a new decompression machine for your practice that is going to revolutionize the way you see patients, speeding up their care and allowing you to help more people. You were told that the Decomp-O-Matic 5000 is far superior to the 4000 model and it’s true! This may very well be the greatest thing since sliced bread to you doc.

    The company you bought it from even gives you a marketing packet for your new machine, pamphlets to hand out to your patients, ads you can run, coffee mugs with their logo on them, schematics, charts, case studies… You are ready to get new patients in!

    But a month after running those ads and handing out those pamphlets, you have no new patients in the door that asked about it. Not one person has come to see the glorious new Decomp-O-Matic 5000. Why?

    Your colleagues like it. The case studies are sound. You even treated Mrs. Smith, your most loyal patient on it and it helped her walk again.

    Your problem is not that the treatment doesn’t work or that people don’t believe it. Your problem is that you’re not speaking in terms your new patients can understand in your marketing. You are suffering from techno-babble.

    Techno-babble, is the explaining of something filled with unfamiliar terms and complex vocabulary, and it can confuse and alienate your potential new patients. All the technical terms, the charts, the graphs, the pamphlets, even the ads they give you to run all talk about the machine.

    When all people are looking for is, “will it help my low back pain?”

    So How Do I Attract New Patients For The Treatment?

    We have isolated the exact reasons why so many doctors use this, why this is detrimental to your practice’s success, and what to do instead. In the video below, John Nesbit and Merle Stepler discuss the technobabble syndrome seen in marketing and more importantly what patients will respond to in your marketing.

    P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here

  • How New Laser Tech Builds Million Dollar Practices

    How New Laser Tech Builds Million Dollar Practices

    It’s been said that only 10% of the population will go to a chiropractor. That number hasn’t improved since 1996, despite all kinds of patient education and celebrity endorsements, and various other attempts to make a dent in this.

    Over at Summus, the observation has been made that the clinics that are implementing their laser technology are seeing more and more patients. These patients are admitting that they would never have come to see a chiropractor were it not for the new technology.

    The laser is opening the door for chiropractors to reach the other 90% of the population.

    The significant results that doctors are getting in neuropathy treatments with Summus lasers are consistent. When you combine life-changing results with strategic marketing and word-of-mouth, you have a formula for practice growth that is incredibly strong.

    You want technology that is easy to use, is effective, and will give repeatable results. There are specific parameters in place that Summus strictly adheres to in order to deliver exactly that. Their philosophy has been validated by an official publication by the top four researchers in photobiomodulation (laser therapy).

    Dr. Richard Albright and Dr. Phil Harrington cover all of this and more in this exclusive interview.

    The laser is opening the door for chiropractors to reach the other 90% of the population.

    The significant results that doctors are getting in neuropathy treatments with Summus lasers are consistent. When you combine life-changing results with strategic marketing and word-of-mouth, you have a formula for practice growth that is incredibly strong.

    You want technology that is easy to use, is effective, and will give repeatable results. There are specific parameters in place that Summus strictly adheres to in order to deliver exactly that. Their philosophy has been validated by an official publication by the top four researchers in photobiomodulation (laser therapy).

    In the interview below, you’ll find more details about:

    • What kind of complaints do Summus lasers address?
    • Are these treatments typically covered by insurance?
    • What is the average fee charged by doctors using Summus lasers?
    • What kind of profit is available for the practice with laser implementation?
    • How will I get new patients in the door for this service?
    • What about repair arrangements, if they’re needed?
    • Why should I choose Summus lasers over any other company?
    • How will this add a competitive edge to my practice?
    • Is it difficult to market?
    • How does this laser calculate my ROI for me, in real-time? (Wait, what? Did I read that right? The machine does this for me? So I know exactly how profitable this purchase is, at any given time? Yup!)
  • Stop Following Up On New Patient Leads

    Stop Following Up On New Patient Leads

    Tired of chasing up on new patient leads?

    Those days are over!

    Watch now!