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Tag: Facebook Ads

Anything having to do with Facebook Advertising

How To Use Facebook To Attract More Knee Patients

One of the most successful campaigns we run is to attract qualified knee pain patients. Here are some tips on how to get great responses:

1. In your ads talk about their symptoms using the same words they use. For your ad to connect with the prospective new patient you have to show you understand what they are experiencing. The best way is to use the same words and descriptions that you hear from patients. Using terms like “bone on bone” and “grinding, popping” will get their attention.

2. Do not try to explain or sell the treatment in the ads or landing page. The job of the ad is to get the click, the landing page is there to get the person to request the appointment. You only answer their questions fully once they are in the office.

3. Use medical textbook-style images that show knees as anatomy. For some reason the public like these. As an alternative, you can use images of happy people getting on with their lives free of pain.

Note: Do not show people who are in pain or distress as Facebook will often penalize those types of images or suspend your ad account.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 9, 2023
How To Turn “Bad Leads” Into New Patients

These simple changes can maximize the leads you are getting from your new patient marketing.
No matter what types of leads you are getting from your Facebook paid ad campaign there are some simple things you can do to maximize every opportunity, even if they are poor quality!
1. Respond to the leads immediately. All qualities of leads have a cool-off time that is measured in minutes, not hours, and certainly not days. Have a dedicated cell phone to receive all leads and be sure to reach out to any web-based leads as quickly as possible, even on nights and weekends. If you add a $10 scheduling bonus you’ll have your staff eager to take the phone home.
2. When responding, text first, then call. Most people won’t pick up when an unfamiliar number calls. It’s amazing how many new patients fail to connect that call they are getting right now is from the request they made just a few moments ago.
The way to beat this issue is simply to text them first something like “Hello Joe, This is Julie from Dr. Jone’s office. I’ll be calling you in a moment from this same number to set up the appointment you requested.” This will dramatically increase the number of people who pick up your call.
3. Be persistent. People get busy, get distracted, etc. So be willing to reach out up to a dozen times or more to the same lead. Most sales experts say that even the hottest leads need persistent follow-up. Good follow-up does make your office look “desperate” but rather it shows you care enough about them to keep reaching out for the connection. After all, they did ask for your help.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
If you want to know how million dollar practices get their ideal new patients, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.
Find out more at:
TheCustomerFactory.com

May 9, 2023
Use This Formula To Optimize Your Facebook Ad Spend

Here is a precise formula for calculating how much should be spent on your Facebook ads for your practice.

The precision formula has three steps:

1. First, figure out how much each new patient inquiry is costing you (Monthly ad budget divided by the total # of inquiries). In most markets, this will be in the $35 to $65 range per lead. For this example, let’s say $50.

2. Next, discover what percentage of those responses ended up becoming patients. Let’s assume a somewhat modest rate of 33% – meaning it takes 3 inquiries to generate one patient. So in our example here, it costs $150 in ad spend to generate a new paying patient.

3. Using Facebook ads and other means we direct more than 1000 perfect new patients to our client’s offices each week and 82% of our long-term clients report they are achieving their revenue growth goals with our new patient marketing program.

Real life is never as clean as the math above and a lot of factors will impact the numbers, however, this will get you into the right ballpark on budget.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 9, 2023
The #1 Mistake Practice Owners Make When Advertising To New Patients

Read why this key decision in your new patient marketing should not be a guess.
A key decision when running new patient ads is defining the exact geographic area to target. Most practice owners just make their best guess not realizing that even a minor error can almost completely wipe out the results from an otherwise great new patient marketing campaign.
For example, if you target people around the office with a simple radius bubble the difference between a 7-mile bubble and a 10-mile bubble is almost DOUBLE the square miles. If the correct targeting is actually 5 miles then literally 70% of the ad budget is going to people in the wrong place! Almost every error I’ve ever seen is in the direction of going with too wide an area which wastes a ton of money.
In our agency, we direct thousands of new patients to our clients each month and have developed a nearly foolproof geo-targeting method that hits the target every time! How? By using data. Here is how:
1. Ditch the radius bubble. They are outdated and arbitrary. They only survive today because they are easy to understand. It is possible to be far, far more precise.
2. Open 100 of your patient files and note the zip code where these people live. Count how many times each zip code appears. Soon you will discover that 80% of your patients live in a relatively small number of zip codes.
3. Target ONLY those top zip codes with your ads.
Because you are using a data-driven method you can stop guessing and use these zip codes as the foundation for all your Facebook ads going forward.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
P.S. If you want to know how million dollar practices get their ideal new patients, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.
Find out more at:
TheCustomerFactory.com

May 9, 2023
How To Avoid Getting Your New Patient Ads Banned
Most Facebook ad account suspensions are caused by innocent mistakes and misunderstandings, not actual bad intent.
Below are several tips on how to avoid getting suspended and keep Facebook ads running smoothly.
1. 1. First, completely eliminate words like “Y-O-U” and “Y-O-U-R” and instead, stick to speaking generally e.g. “People who suffer from….“ or “We specialize in…”
1. 1. Avoid being too personal and speak in a more authoritative ‘third-person’ voice. This helps avoid the reader from feeling personally targeted which can upset them.
1. 1. Avoid showing people who are in obvious pain or distress but, also don’t feature just perfect body models.
While that sounds like a contradiction, there is a middle ground.
Focus on regular-looking people who are living their best life. Show them doing activities as if they have already been a success with your services. Showcasing how patients benefit from treatment helps ensure that advertising remains compliant and attractive to potential customers.
Nothing beats reading and understanding Facebook’s terms and conditions and advice for advertisers. These together make sense when you realize Facebook’s main goal is that its users have a pleasant time on the platform and don’t feel their privacy is being invaded by advertisers.
Ads must be relevant, but not cross the line into being creepy.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.
Find out more at:
TheCustomerFactory.com
P.S. If you want to hear an in-depth breakdown of the marketing methods million dollar practices use, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here
May 8, 2023
How To Attract New Patients Without “Deep Discounting”

What attracts the wrong kind of patient in your Facebook Paid Ads?
Offering discount vouchers, cut-rate deals, and other sales gimmicks cheapen your practice and attract the wrong type of prospective new patient.
If your Facebook leads are low quality, hard to reach, hard to schedule, and/or end up being poorly motivated tire-kickers, then look no further than the offer you used to attract them in the first place.
There are two primary ways to appeal to new patients. Which one of these you choose can determine the success of your marketing campaign.
The first is the “Deep Discount” play. This is the Groupon and used car salesman-style promotion where you put out some cut-rate price, claim to have a limited number of “vouchers” or otherwise use high-pressure tactics.
Quality prospects see through this kind of junk marketing and dismiss you subconsciously.
A better approach is to appeal to prospective new patients on the basis of the alleviation of symptoms and regaining the quality of life they have lost.
This brings in the health-motivated person. When you have connected with someone on this deeper level you will get a lot more cooperation and action from them. They are much more likely to show, pay and stay for care. They are also your future referral sources.
All this does not mean you should not offer a deal or a special. However, for the health-motivated person, this simply gives them a reason to ACT NOW. You should never have to cheapen your service by over-discounting.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.
Find out more at:
TheCustomerFactory.com
P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here

May 8, 2023