If you are just starting out with Facebook and running ads, it can be confusing as to what to put on your page.
Luckily, today John Nesbit and Merle Stepler cover exactly what should be on your Business page (not your personal page) for your practice.
Tag: Factory Floor
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What Should Be On Your Facebook Business Page
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How to Handle No-Shows In Your Marketing
Today we are talking about No-shows and how to handle them.
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Can Bad Marketing Cost You New Patients?
How Bad Marketing Can Follow You & Ruin Your Reputation
We’ve all tried it, moving from one new patient marketing company to the next on the promise of some new way to get around Facebook’s algorithm when promoting certain types of ads. Whether it be stem cell and regenerative medicine, erectile dysfunction, or an amazing new supplement that can really help people lose that excess weight. Everything you’ve tried to promote on social media just doesn’t seem to work and ads are getting more expensive.
Flash forward a month later and you’re angry with your marketing company and already looking for a new one to do your advertising.
But what you are probably not aware of is how those “tricks” to get around Facebook’s algorithm can follow your practice’s page even to your new marketer and seep into your personal Facebook page driving your future marketing costs up!
So How Do I Know If I’m in Facebook Jail?
In Today’s 5 Mins on the Factory Floor – John Nesbit and Merle Stepler go over the most common bad marketer “tricks” that can screw up your future marketing & how to maintain good standing with Facebook to ensure your ads are not flagged. Watch the video above and note down any points that may be out.
P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here
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Big Marketing Mistake That Could Cost You Money
The Biggest Mistake You Can Make is Changing Ads Out of Boredom
Marketer Boredom Syndrome. It’s real and it could be happening to you.
It looks like this: You are paying someone to do your marketing for you, or perhaps you are doing your own marketing. You find a campaign that works, you seem to be hitting the right audience, new patients are showing up at the practice and your schedule is filling up! You are feeling confident and optimistic and you think to yourself, “what should I try next?”
The answer is…. NOTHING.
As the saying goes, “if it ain’t broke, don’t fix it”. And this is especially true in marketing.
Maybe you had 38 new neuropathy patients last month! You might be inclined to say “let’s see if that same strategy works for decompression!” I know, I know, doing nothing is boring. Just trust me on this one. Don’t fall into the trap.
Perhaps doing the same thing is boring for you or your marketer. But if the message is working, that means that it’s not boring to your audience.
If you simply cannot resist the urge to do something new, here’s what you can do: Keep running the campaign that is working, without changing a single comma in it. Then, in addition to the working campaign, run a second campaign with which you can experiment and tinker.Here’s a good rule to follow: ONLY MAKE CHANGES BASED ON DATA, NOT FEELINGS.
Don’t follow hunches. If you’re running a good campaign, leave it running and experiment on the side with the additional money it’s making for you. Don’t abandon a working campaign. Ever. -
How Techno-Babble Can Hurt Your Marketing
Alright, so you bought a new laser or a new decompression machine for your practice that is going to revolutionize the way you see patients, speeding up their care and allowing you to help more people. You were told that the Decomp-O-Matic 5000 is far superior to the 4000 model and it’s true! This may very well be the greatest thing since sliced bread to you doc.
The company you bought it from even gives you a marketing packet for your new machine, pamphlets to hand out to your patients, ads you can run, coffee mugs with their logo on them, schematics, charts, case studies… You are ready to get new patients in!
But a month after running those ads and handing out those pamphlets, you have no new patients in the door that asked about it. Not one person has come to see the glorious new Decomp-O-Matic 5000. Why?
Your colleagues like it. The case studies are sound. You even treated Mrs. Smith, your most loyal patient on it and it helped her walk again.
Your problem is not that the treatment doesn’t work or that people don’t believe it. Your problem is that you’re not speaking in terms your new patients can understand in your marketing. You are suffering from techno-babble.
Techno-babble, is the explaining of something filled with unfamiliar terms and complex vocabulary, and it can confuse and alienate your potential new patients. All the technical terms, the charts, the graphs, the pamphlets, even the ads they give you to run all talk about the machine.
When all people are looking for is, “will it help my low back pain?”
So How Do I Attract New Patients For The Treatment?
We have isolated the exact reasons why so many doctors use this, why this is detrimental to your practice’s success, and what to do instead. In the video below, John Nesbit and Merle Stepler discuss the technobabble syndrome seen in marketing and more importantly what patients will respond to in your marketing.
P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here