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Tag: Referrals

Anything relating to how to get more patient referrals from your current patient base.

  • Build A Bulletproof Future For Your Practice With Abundance

    Build A Bulletproof Future For Your Practice With Abundance

    The only thing that never changes is the fact that things change. If your practice relies on just one or two sources for new patients you could wake up tomorrow and find yourself in big trouble.

    Here is how you make sure you never run out of new patients no matter what’s happening.

    The first thing to adopt is a strategy of Abundance.

    Too often people aim at what they think they need. However, that leaves zero room for error and assumes everything goes as planned.

    The strategy of abundance says if you need 20 new patients per month to thrive you should aim at building systems that generate 40 or even 60.

    This means you have to diversify the sources where you get your new patients. Of course, this does not happen overnight so here are some steps you can take now to build towards that bulletproof future.

    Work on your referral program. When it comes to referrals the most important thing is remembering to ask for referrals.

    There are a lot of ways to go about it but that’s the bottom line ask more, get more. Determine how to ask for referrals, what your referral offer is, your referral contact strategy, and what to say to patients when asking for referrals.

    Implement an ongoing patient reactivation campaign. Have a process in place to contact former patients and offer them a chance to come back and see you.

    Continue building relationships with them by sending emails, texts, or letters. Too often a practice owner will do this one time and then stop.

    Invest in paid marketing. Begin with Facebook advertising as it’s a quick and easy way to get new patients. Focus on targeting patients with specific complaints or issues, rather than promoting specific treatments or equipment.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • Beyond Referrals: The Proven Formula For Sustainable Practice Growth

    Beyond Referrals: The Proven Formula For Sustainable Practice Growth

    Many practice owners are disappointed when their exceptional service and patient care do not result in enough referrals to truly prosper.

    No matter how good the patient experience is or how well-loved a practitioner is by their community relying on referrals is not a reliable growth strategy.

    Even when clients are extremely satisfied, they might not refer others for various reasons, such as no longer experiencing pain, forgetting about the service, or being hesitant to discuss their health history.

    Word of mouth is undoubtedly a powerful marketing tool but it is hard to control and manage.

    Implementing a paid marketing program alongside offering excellent service is essential for success. A well-planned marketing strategy enables businesses to invest in growth and measure returns on investment.

    For example, if a $5,000 marketing investment yields a $40,000 return, a practice owner can increase their marketing budget to drive further growth. Scaling marketing efforts in this manner is not always linear, but it allows practice owners to control their growth more effectively than relying on word of mouth alone.

    Patients from advertising are not quite as profitable for the practice as each has an actual dollar cost to acquire. However, the referral patients are still there helping to bring the net cost per new patient down.

    Over time, when combined with quality service, this creates a virtuous upward spiral whereby the practice helps more people, sees a rise in revenue, and invests in marketing and services which in turn increases the revenue even more.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • 10X Your New Patient Referrals With These Insider Tips

    10X Your New Patient Referrals With These Insider Tips

    Every successful patient has the potential to generate multiple referrals. Unfortunately, most practices only generate 10% of their potential referrals.

    Here’s how the top practices make millions by consistently getting their happy patients to enthusiastically send their family and friends.

    The most important thing to know about generating more referrals is:

    1. The more you ask, the more referrals you receive. Make asking for referrals a routine part of your office interactions. Train your staff to request referrals in a natural and comfortable manner. The frequency of asking for referrals matters more than the exact phrasing. Odds are you are not asking nearly often enough.
    1. Automate the referral process: Integrate the referral process into your office’s daily operations. One fantastic way is to have an automatic text and email sequence that goes out when a patient is marked as happy in your database. Simply prompting them for a referral at the right time is half the battle.
    1. Promote new patient successes: Sharing success stories of your patients can stimulate referrals. Utilize mailing lists, social media, or even display posters in your office showcasing successful patient outcomes. By highlighting how your practice has helped patients overcome their challenges, you encourage others to think of friends or family members who might also benefit from your services.

    Remember, the key to generating more referrals lies in consistently asking for them, automating the referral process, and promoting your practice’s success stories. Following these basic strategies will help you attract more referrals and grow your patient base without relying only on costly advertising.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com