← All articles
▶ Video

The Starbucks Cup That Lied to Me

I’ll admit it: I drink way too much Starbucks.

My go-to order? A cappuccino with heavy cream and four Stevia. Just healthy enough to justify, just indulgent enough to feel like a treat.

And like many of you, I’ve noticed the little notes written on the cups lately.

This morning, mine said:“See you soon :)”

It’s charming, right? A little personal touch from the barista that makes you feel noticed.

Well… let me ruin it for you.

Starbucks actually discovered a secret marketing trick to improving their sales using these “sweet” messages.

Learning how it works might impress you or take the warm feeling out of the message entirely.

I explain how it works in this video.

After watching, if you’re looking for an idea that will change your business forever,

We’ll show you our inexpensive and effective strategy for getting local businesses consistent customers.

Download the free Social Publicity™ Guide

The complete guide to becoming the best-known name in your town — free, yours to keep.

Get the free guide
The Local Business Owner's Guide to Social Media

Keep reading