Chiropractic marketing
You have the decompression table. Maybe the laser too. The equipment does what it promised. What you don't have is a steady flow of the right people walking through the door.
Book a 15-minute callThree things fail in almost the same way, over and over.
Discount vouchers. A $29 exam offer fills your book with people shopping for $29. They take the adjustment, they don't come back, and your practice now looks like the cheap option to everyone who saw the ad. We wrote about what to run instead of deep discounting.
Bought leads. Somebody sells you thirty names. Your front desk calls them all week. Half never answer, and the ones who do never asked to hear from you. You paid for a list and got a chore.
Boosting posts. The reach is real, the intent isn't. Nobody scrolling past a boosted post on a Tuesday was looking for a chiropractor.
All three share a problem. They go looking for someone who needs care right now, in a town where maybe one person in ten has ever been to a chiropractor at all.
We make your practice the one people already know before they need you.
Social Publicity™ puts your practice in front of the same local people repeatedly, on the platforms they already use, using a mix of free posting and paid ads. Not one blast to strangers. The same faces, again and again, until you're the name that comes to mind when their back gives out or their neighbor asks who to see.
When those people do reach out, they arrive warm. They've seen you. They've read something you wrote. The call is easier and the conversion is better, because trust was built before the first conversation instead of during it.
It runs in the background. There's nothing for you to post, schedule, or log into.
Right now, most people within a few miles of your practice have never heard of it. Not "looked at you and picked someone else." They have no idea you exist.
So picture the other version of your town. Seven out of ten people know your name and know what you treat. They have seen your practice enough times that it feels familiar to them. Nobody had to be sold anything.
In that town you are not chasing anyone. You are not running a voucher to get noticed. When somebody's back gives out, or their neighbor asks who to see, you are the name that comes up first. And the call you get is from a person who already trusts you.
That is the whole job: making your practice the one people already know, before they need you.
We don't publish revenue figures for client practices, and we'd be careful with anyone who does.
It works best when you have a service worth traveling for and capacity to fill. Spinal decompression, laser, neuropathy programs, shockwave. Equipment that sat idle for a month is the clearest sign we can help.
It fits less well if you're a straight adjustment practice with a full book and no room for more patients. We'd rather tell you that on the call than take the money.
Under $1,500 a month, including the ad spend. One price, everything in it. No contract, no setup fee, and no separate media bill arriving later.
The pricing page has the detail.
Give people a reason to choose you that isn't price. Familiarity does that. A patient who has seen your practice twenty times over three months doesn't need a voucher to justify calling — they already know who you are. Discounts work fastest and cost the most, because the patient they attract is the one shopping on price.
Yes, and badly, depending on what you ask them to do. Ads that ask a stranger to book care from a practice they've never heard of convert poorly and get expensive. Ads that introduce you to the same local people repeatedly do the job they're good at. We wrote the whole method down in our complete guide to Facebook ads for new patients.
Enough that the system has room to work, and not so much that one bad month hurts. Our program is under $1,500 a month with ad spend included, which is where most single-location practices land.
A bought lead is a name you have to chase. This isn't lead generation. We build the familiarity first, so the people who contact you already know who you are and why they're calling. Fewer names, better calls.
Sometimes. The program works hardest when there's a specific service to talk about and capacity to fill. If that's not you, say so on the call and we'll tell you straight whether it's worth doing.
Ads can produce inquiries in the first couple of weeks. The part that matters — being the name people already know — builds over months, not days. Anyone promising a full book in thirty days is selling you the voucher problem again.
We'll ask what equipment you have, how full your book is, and what you've already tried. If it isn't a fit we'll say so.
Book a call 678-940-6001