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The Customer Factory

Author: wpx_admin

  • Big Marketing Mistake That Could Cost You Money

    Big Marketing Mistake That Could Cost You Money

    The Biggest Mistake You Can Make is Changing Ads Out of Boredom

    Marketer Boredom Syndrome. It’s real and it could be happening to you.

    It looks like this: You are paying someone to do your marketing for you, or perhaps you are doing your own marketing. You find a campaign that works, you seem to be hitting the right audience, new patients are showing up at the practice and your schedule is filling up! You are feeling confident and optimistic and you think to yourself, “what should I try next?”

    The answer is…. NOTHING.

    As the saying goes, “if it ain’t broke, don’t fix it”. And this is especially true in marketing.

    Maybe you had 38 new neuropathy patients last month! You might be inclined to say “let’s see if that same strategy works for decompression!” I know, I know, doing nothing is boring. Just trust me on this one. Don’t fall into the trap.

    Perhaps doing the same thing is boring for you or your marketer. But if the message is working, that means that it’s not boring to your audience.

    If you simply cannot resist the urge to do something new, here’s what you can do: Keep running the campaign that is working, without changing a single comma in it. Then, in addition to the working campaign, run a second campaign with which you can experiment and tinker.

    Here’s a good rule to follow: ONLY MAKE CHANGES BASED ON DATA, NOT FEELINGS.

    Don’t follow hunches. If you’re running a good campaign, leave it running and experiment on the side with the additional money it’s making for you. Don’t abandon a working campaign. Ever.

  • How Techno-Babble Can Hurt Your Marketing

    How Techno-Babble Can Hurt Your Marketing

    Alright, so you bought a new laser or a new decompression machine for your practice that is going to revolutionize the way you see patients, speeding up their care and allowing you to help more people. You were told that the Decomp-O-Matic 5000 is far superior to the 4000 model and it’s true! This may very well be the greatest thing since sliced bread to you doc.

    The company you bought it from even gives you a marketing packet for your new machine, pamphlets to hand out to your patients, ads you can run, coffee mugs with their logo on them, schematics, charts, case studies… You are ready to get new patients in!

    But a month after running those ads and handing out those pamphlets, you have no new patients in the door that asked about it. Not one person has come to see the glorious new Decomp-O-Matic 5000. Why?

    Your colleagues like it. The case studies are sound. You even treated Mrs. Smith, your most loyal patient on it and it helped her walk again.

    Your problem is not that the treatment doesn’t work or that people don’t believe it. Your problem is that you’re not speaking in terms your new patients can understand in your marketing. You are suffering from techno-babble.

    Techno-babble, is the explaining of something filled with unfamiliar terms and complex vocabulary, and it can confuse and alienate your potential new patients. All the technical terms, the charts, the graphs, the pamphlets, even the ads they give you to run all talk about the machine.

    When all people are looking for is, “will it help my low back pain?”

    So How Do I Attract New Patients For The Treatment?

    We have isolated the exact reasons why so many doctors use this, why this is detrimental to your practice’s success, and what to do instead. In the video below, John Nesbit and Merle Stepler discuss the technobabble syndrome seen in marketing and more importantly what patients will respond to in your marketing.

    P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here

  • The Riches Are In The Niches

    The Riches Are In The Niches

    How to Build a Practice that Consistently Gets $100,000 / Month

    Most chiropractors try to cast a wide net for the conditions that they treat. And why wouldn’t they? Chiropractic care and its related subjects (such as nutrition, etc.) are certainly more than capable of addressing so many of today’s health issues.

    Unfortunately, the common byproduct of this is chiropractors who have to work long hours, make sacrifices in their lives, struggle financially, and, eventually, get completely worn out, exhausted, strained, and stressed.

    Dr. Matt Christenson and Dr. Rob Scranton have both owned and operated their own practices. They’ve overcome the same challenges that most chiropractors have had to face, they have experienced being poor, broke, stubborn, and determined. That stubbornness and determination drove them to dig deeper and look harder to find the key to success in the field of building a successful chiropractic practice.

    They have hired consultants, attended workshops and done countless hours (worth countless dollars) of training. They’ve seen the gurus that claim to have the answers, but upon closer inspection, never actually had to grow their own practice. There are enough consultants and coaches out there who make big claims and promise success but lack the actual substance and experience to actually make a difference.

    With their combined years of experience, and the knowledge gained from both their successes and their failures, they decided to fulfill their purpose to serve the chiropractic community and humbly and effectively help doctors navigate the path to financial and professional success. Thus, Clinic Masters was born. They focus on helping doctors like you reliably attain success through focusing on treating a small, target audience with effective knee pain or neuropathy protocols.

    Through Clinic Masters, when you learn to treat one niche with extreme precision and incredible results, you have the foundation for profound success. When you add to that a comprehensive and proven plan for practice growth (everything from staff scripts to financial planning and marketing to billing), there is nothing that will stand in the way of your personal, professional and financial freedom.

    Watch the above video to learn more about how to take advantage of the riches in the niches. If you follow the advice of Dr. Rob and Dr. Matt, your practice will be consistently bringing in over $100,000 per month


  • How New Laser Tech Builds Million Dollar Practices

    How New Laser Tech Builds Million Dollar Practices

    It’s been said that only 10% of the population will go to a chiropractor. That number hasn’t improved since 1996, despite all kinds of patient education and celebrity endorsements, and various other attempts to make a dent in this.

    Over at Summus, the observation has been made that the clinics that are implementing their laser technology are seeing more and more patients. These patients are admitting that they would never have come to see a chiropractor were it not for the new technology.

    The laser is opening the door for chiropractors to reach the other 90% of the population.

    The significant results that doctors are getting in neuropathy treatments with Summus lasers are consistent. When you combine life-changing results with strategic marketing and word-of-mouth, you have a formula for practice growth that is incredibly strong.

    You want technology that is easy to use, is effective, and will give repeatable results. There are specific parameters in place that Summus strictly adheres to in order to deliver exactly that. Their philosophy has been validated by an official publication by the top four researchers in photobiomodulation (laser therapy).

    Dr. Richard Albright and Dr. Phil Harrington cover all of this and more in this exclusive interview.

    The laser is opening the door for chiropractors to reach the other 90% of the population.

    The significant results that doctors are getting in neuropathy treatments with Summus lasers are consistent. When you combine life-changing results with strategic marketing and word-of-mouth, you have a formula for practice growth that is incredibly strong.

    You want technology that is easy to use, is effective, and will give repeatable results. There are specific parameters in place that Summus strictly adheres to in order to deliver exactly that. Their philosophy has been validated by an official publication by the top four researchers in photobiomodulation (laser therapy).

    In the interview below, you’ll find more details about:

    • What kind of complaints do Summus lasers address?
    • Are these treatments typically covered by insurance?
    • What is the average fee charged by doctors using Summus lasers?
    • What kind of profit is available for the practice with laser implementation?
    • How will I get new patients in the door for this service?
    • What about repair arrangements, if they’re needed?
    • Why should I choose Summus lasers over any other company?
    • How will this add a competitive edge to my practice?
    • Is it difficult to market?
    • How does this laser calculate my ROI for me, in real-time? (Wait, what? Did I read that right? The machine does this for me? So I know exactly how profitable this purchase is, at any given time? Yup!)
  • Stop Following Up On New Patient Leads

    Stop Following Up On New Patient Leads

    Tired of chasing up on new patient leads?

    Those days are over!

    Watch now!

  • What Big Practice Owners Do That Small Owners Don’t

    What Big Practice Owners Do That Small Owners Don’t

    I just reviewed some research we conducted on dozens of practice owners. The surprising result was in the difference between the big practices and the small ones. It has nothing to do with marketing, location, or staffing. It has everything to do with what the owner says drives them.

    P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here

  • Your Practice’s Sales Prevention Department

    Your Practice’s Sales Prevention Department

    If you’re pushing hard to grow your practice and it’s not working, someone might actually be pushing back just as hard.

    In this video, I show you who your “sales prevention department” might be and how to smoke them out. This is something many practice owners will find hard to look at honestly.

  • Check Your Practice Website Text For This Disappointing Tactic

    Check Your Practice Website Text For This Disappointing Tactic

    Your website should be consistently generating new patients for your practice.

    If you can’t say without a doubt, how your practice website has contributed to your practice growth month after month, take two seconds to check for this built-in flaw.

    I found it is very common and could be an indicator of why a website does not perform well.

  • Laser vs. Shotgun Marketing: Which New Patient Ad Type Works Better?

    Laser vs. Shotgun Marketing: Which New Patient Ad Type Works Better?

    A common marketing tactic is to cover everything practice offers in one ad and get it in front of as many people as possible. It’s understandable to think that this would produce the best results, after all, a broad ad applies to anyone who sees it right?

    In today’s video, I show you the difference between shotgun & laser marketing and which produces the most new patients when marketing on Facebook.

  • Why Excellent Practitioners Struggle To Grow

    Why Excellent Practitioners Struggle To Grow

    The idea of building a better mousetrap and having the world beat a path to your door is a myth. There are so many great practitioners who get tremendous life-changing results for their patients but who still struggle in obscurity and have trouble growing their practice. Great service is just one part of the formula for consistent business success.

    Let me reveal the full formula that works every time.