Category: Chiropractic

If you are running new patient ads on Facebook, how can you tell if it is working efficiently? In this video, I’ll tell you how you can compare your cost per new patient lead. I even go over what it generally costs right now nationwide so you have something to compare it to.

As a practice owner, you may often wonder: How much of my budget should I dedicate to marketing my practice and getting new patients?

This is one of the most common questions we get from our clients. Unfortunately, there’s no one-size-fits-all answer. The “right” marketing budget depends on many factors unique to your practice and market. However, there are some guidelines and best practices to keep in mind.

Start With Your Goals

First, consider your goals. How many new patients do you need each month to hit your revenue targets? How quickly do you want your practice to grow? The more new patients you need, generally the higher your marketing budget needs to be.

You’ll also want to think about the lifetime value of a new patient. For example, a weight loss patient who sticks with your practice for 2 years and refers friends is worth a lot more than a one-time decompression patient. This can help you determine the maximum you can profitably spend to acquire each new patient.

Test and Track Your Market

Next, you need to understand your local market’s pricing and responses. Work with your marketing agency to test ads at different budgets to see the cost per lead and conversion rates. Track these metrics over time.

For example, we often start clients at $50/day and then scale up the budget while monitoring cost per lead. $100/day may get 2 leads in one market or 4 leads in another. There’s no magic formula, so testing is critical.

Adjust Budget Dynamically

Once you’ve found an effective campaign, use your budget as a volume knob. Crank it up when you need more appointments and down when you’re booked out. There’s rarely a “set it and forget it” budget.

You can even adjust daily budgets based on day of the week if some days are busier. Just be sure to allow a few days for the algorithm to adjust before judging performance at each budget level.

Avoid Competing Against Yourself

A common mistake is having different ad accounts or agencies running overlapping campaigns. This makes Facebook compete against itself, driving your costs up.

Keep all your practice’s marketing consolidated under our agency so we can optimize and adjust dynamically. Don’t try to outsmart Facebook’s algorithms – work with them for the best results.

Conclusion: Start Optimizing Your Budget Today

Determining the ideal marketing budget is a process of continuous testing and optimization. The “right” amount to spend will evolve over time as you scale your practice and the market evolves.

Work with us to start optimizing your budget today. We’ll help you get the new patient volume you need to hit your goals, without overspending. You can schedule a free discovery call and we’ll craft a customized plan for your practice.

In the first episode of our new podcast, I bring Merle Stepler and Johnny Nesbit to discuss what can get your Facebook page banned. Over the last 11 years, we have seen a lot of changes on Facebook, and we’ve learned many things about how to work with Facebook and what not to do. Join us for a listen and hear our stories of working with Facebook.

I recently recorded a video sharing my advice for growing a healthcare practice without relying solely on referrals. While having a stellar reputation and delighted patients is crucial, it is very difficult to scale a business on word-of-mouth alone. In this video, I explain:

• Why even the best practitioners struggle to gain new patients from referrals
• The limitations of trying to “control” growth when relying only on referrals
• How to set smart growth goals for your practice
• Why a robust marketing plan puts you in the driver’s seat

I share my framework for blending exceptional patient care with savvy marketing techniques to drive sustainable growth. This video provides actionable tips to take control of your practice’s future and avoid the feast-or-famine cycles common with referral-based growth.

As a healthcare practice owner, you know that every new patient inquiry represents a precious opportunity to grow your business. I recently recorded a video sharing my proven approach to maximizing results from each of these leads. After watching, you’ll be equipped to implement systems that track every step of your new patient onboarding process. This allows you to identify what’s working and what’s not, and make incremental improvements over time.

In this video, I cover:

• Why you need a CRM or other system to track each new prospect
• How to analyze conversion rates by individual staff members
• The common pitfalls that cause new patients to fall through the cracks
• Steps to continually refine your intake process for better results

The video provides an actionable framework to ensure each marketing dollar and new lead is optimized to drive growth for your practice.

If you want a copy sent to you, contact me at contact@thecustomerfactory.net.