I just reviewed some research we conducted on dozens of practice owners. The surprising result was in the difference between the big practices and the small ones. It has nothing to do with marketing, location, or staffing. It has everything to do with what the owner says drives them.
P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here
If you’re pushing hard to grow your practice and it’s not working, someone might actually be pushing back just as hard.
In this video, I show you who your “sales prevention department” might be and how to smoke them out. This is something many practice owners will find hard to look at honestly.
Your website should be consistently generating new patients for your practice.
If you can’t say without a doubt, how your practice website has contributed to your practice growth month after month, take two seconds to check for this built-in flaw.
I found it is very common and could be an indicator of why a website does not perform well.
A common marketing tactic is to cover everything practice offers in one ad and get it in front of as many people as possible. It’s understandable to think that this would produce the best results, after all, a broad ad applies to anyone who sees it right?
In today’s video, I show you the difference between shotgun & laser marketing and which produces the most new patients when marketing on Facebook.
John Nesbit welcomes Quentin Terpstra from the Business Academy, a renowned training organization for healthcare professionals, especially chiropractors. Quentin shares his expertise and experience working with chiropractors and various healthcare practices.
This video promises insightful discussions on healthcare practices, making it a must-watch for healthcare professionals seeking valuable knowledge and alternative perspectives.
I did not start The Customer Factory by plan.
I came to this entire industry by “chance” and now have a purpose to help make it the model of American healthcare.
Here’s the never-before-told backstory of The Customer Factory.
You may not have heard of the Market Domination Engine before, but it’s responsible for driving in more than 1200 new patients per week for our network of practice owners who no longer have to worry about where their next new patients are coming from.
If you’ve been frustrated or disappointed by past marketing failures, this is something new.
The video is a little longer than usual as some key concepts have to be grasped to understand why this works like it does, but the proof is in the year-over-year revenue growth practice owners are reporting from it.
Welcome to an exciting new show where we dive into intriguing topics that go beyond the usual discussions. In this episode, we explore the concept of increasing profit without having to make more money. We have a special guest speaker, Abby Winteregg, who is an expert in Profit First—a cash management system designed to help businesses improve profitability.
About Abby:
Abby Winteregg, from Matterhorn Business Development, introduces us to the Profit First system. Growing up in a family deeply involved in business consulting, Abby gained extensive knowledge and experience in finance. Leveraging her background and expertise, she specializes in implementing Profit First strategies for businesses and practices. The system is based on the book “Profit First” by Mike Malowitz and focuses on effectively managing cash flow to increase profitability.
In this video, John Nesbit, CEO and founder of the Customer Factory will give you a quick rundown of what makes us different as a company.
Watch now!
The right consultant to put you on the path to growth and prosperity. But the wrong one can leave you impoverished and trying to fix the damage that was done. Here are 5 insights on how to choose a good one.
Tips:
1. Always do independent research
Some consultants are far better salespeople than they are at delivering what they promise. Testimonials will be hand-picked. Ask your network of colleagues about them, do some digging. This person is going to do surgery at your practice and you need to make sure they’ve not killed 10 of their last 20 patients.
2. Choose a Consultant that has “been there, done that”
The best practice consultants have literally done it themselves before. They understand the challenges you’re facing and have overcome those challenges themselves personally.
3. Avoid glib or shallow advice.
To spot a bad consultant, look for those who make quick, unobserved changes or focus on trivial aspects instead of addressing the core issues. These consultants may try to prove their worth by making unnecessary changes and exaggerating their importance.
4. Demand measurable impact.
A good consultant will continuously improve your business as they implement changes. They should make a measurable impact, such as increasing revenue or improving service delivery. it’s something that should be objectively measurable on a statistical graph or a spreadsheet.
5. Don’t commit until you know you got a good one.
Refuse to sign long-term contracts or give hefty upfront retainers until you know you’ve got a consultant who is a good fit for you and your practice. Reputable consultants know that trust is a big issue and will offer you introductory programs, seminars, and other ways to try before you buy.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.
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