Category: Other

Running discounts feels like a quick win — but over time, it can cost more than it helps.

You train people to wait. You attract deal-chasers.

They’re less loyal, less likely to buy anything extra, and more likely to refund or complain.

Why? Because the relationship started with “cheap.”

When you run a discount, what you’re really saying is: “This is worth less now — please take it.”

That’s a tough position to grow from.

There’s a better way.

A 2021 study showed people will pay up to 25% more when they buy from a business they know.

Why? Familiarity = trust. Trust = “This won’t be a waste of money.”

Ever seen someone pay more just for the logo on their shoes? Same idea.

People don’t just buy products. They buy security in their decision. They want to feel sure they picked the right one. And they’re more sure when they’ve heard of you.

So what’s the move?

Instead of discounting, get visible.

Let people know who you are, what you do, and how to reach you — before they’re ready to buy.

That’s publicity, not pushy advertising. It’s simple, low-cost, and consistent.

And it works — because people buy from names they recognize.

Stop training people to expect less.

Start showing them why you’re worth full price.

Want help doing that?

We’ll show you our efficient strategy to getting small businesses consistent customers.

In over a decade since it’s creation, The Customer Factory has served over 100 different local businesses across the United States of America.

Jimmy Alauria

3A Automotive & Diesel

“With [The Customer Factory] people are ready to buy. They trust us. They’ve already done their research, they’ve seen us enough and so, we’re seeing people just show up.”

If you’re a small business owner, this question probably keeps popping up:

“How much should I actually spend on marketing?”

There’s no shortage of advice out there — formulas, percentages, lifetime value calculations — but most of it ignores one key thing:

Reality.You’re the one signing the checks. And if your marketing budget is keeping you up at night, something’s off.

In this video, I’ll show you a smarter, stress-free way to decide what to spend — and why Social Publicity is usually the best first move.

After watching, if you’re still worried about your ad budget,

We’ll show you our inexpensive, efficient strategy to getting small businesses consistent customers.

In over a decade since it’s creation, The Customer Factory has served over 100 different local businesses across the United States of America.

Jimmy Alauria

3A Automotive & Diesel

“With [The Customer Factory] people are ready to buy. They trust us. They’ve already done their research, they’ve seen us enough and so, we’re seeing people just show up.”

Imagine this:

A graph showing your new customers climbing steadily, month after month — a smooth, upward curve that doesn’t just happen once, but keeps building over time.

Sounds pretty good, right?

But here’s the thing:That kind of growth doesn’t just happen because you wish for it.It doesn’t happen by accident.And it doesn’t happen overnight.

You have to engineer it.

The good news? You can.

In my latest video, I walk through the step-by-step process that creates this kind of sustainable, predictable growth.I even share a real client report (with the name blanked out) to show you exactly what the data looks like when it starts working.

If you’re tired of chasing random tactics and want to create a reliable flow of new customers, you need to see this.

If you’re looking for a way to get new customers, without blowing the bank wide open, click here.

A recent anonymous survey confirmed what most business owners already feel in their gut: 78.2% of marketers quietly admit they can’t reliably make paid ads profitable.

Neither for themselves nor their clients.

That’s like a carpenter confessing they don’t know how to cut wood. 

So, eight out of ten agencies are bluffing, burning ad dollars, hopping from client to client, and barely keeping their doors open.

You’ve probably crossed paths with a few. The giveaway? The lock-in contracts, and bogus guarantees designed to distract you from asking them one simple question:

Do you actually deliver what you promise?

Eventually, people catch on. And when an agency’s name starts getting a bad rep, some of them just slap on a new name, a new logo, and try to pretend it never happened.

And that’s why so many business owners have gone from one agency to the next, stuck in a never-ending game of marketing roulette.

It’s not that advertising doesn’t work. It’s that most of agencies are far better at selling it to you than delivering it.

At The Customer Factory, we’ve been in the game for 14+ years, still producing, still thriving, and still delivering results because we actually know what we’re doing.

Our clients stick around without contracts.

Our name has never needed changing.

We’re family owned and operated. As CEO and “Dad” I try to set an example for my kids here on how to do business with integrity.

As a family, we’ve built a unique, proven system of social publicity that’s been tested, refined, and battle-hardened over years of real-world wins.

I’d love an opportunity to show you what we could do for you, and earn your continued business.

Visit TheCustomerFactory.com/post-disco—to learn more about social publicity.

I’ll admit it: I drink way too much Starbucks.

My go-to order? A cappuccino with heavy cream and four Stevia. Just healthy enough to justify, just indulgent enough to feel like a treat.

And like many of you, I’ve noticed the little notes written on the cups lately.

This morning, mine said:“See you soon :)”

It’s charming, right? A little personal touch from the barista that makes you feel noticed.

Well… let me ruin it for you.

Starbucks actually discovered a secret marketing trick to improving their sales using these “sweet” messages.

Learning how it works might impress you or take the warm feeling out of the message entirely.

I explain how it works in this video.

After watching, if you’re looking for an idea that will change your business forever,

We’ll show you our inexpensive and effective strategy for getting local businesses consistent customers.

In over a decade since it’s creation, The Customer Factory has served over 100 different local businesses across the United States of America.

Jimmy Alauria

3A Automotive & Diesel

“With [The Customer Factory] people are ready to buy. They trust us. They’ve already done their research, they’ve seen us enough and so, we’re seeing people just show up.”

If you’re an entrepreneur with lots of great ideas — but none of them seem to really take off — this might sound familiar.

You get excited about starting something new.You pick a name, grab a domain, print some business cards.You even land your first customer or two.

And then… it happens.

The problems show up.Customers have questions you didn’t expect.Situations arise that you hadn’t planned for.And suddenly, it’s no longer fun.

You start thinking:“Maybe this isn’t the right idea after all… maybe there’s something better.”

So you pivot.You chase a new idea.And the cycle starts all over again.

I’ve seen this happen more times than I can count — and it’s not because the ideas are bad.It’s because of one crucial mistake that almost every entrepreneur makes in their early years.

I explain what that mistake is, and how to break out of the cycle, in this video.

After watching, if you’re looking for an idea that will change your business forever,

We’ll show you our inexpensive and effective strategy for getting local businesses consistent customers.

In over a decade since it’s creation, The Customer Factory has served over 100 different local businesses across the United States of America.

Jimmy Alauria

3A Automotive & Diesel

“With [The Customer Factory] people are ready to buy. They trust us. They’ve already done their research, they’ve seen us enough and so, we’re seeing people just show up.”

We all love getting great reviews.

But let’s be honest — sometimes it’s awkward to ask.You forget. Or it feels a little self-conscious to bring it up, even with a happy customer.

So here’s how to make it easier and more consistent.

First, of course — do a good job.Happy customers are the only ones who leave good reviews.

Second — track how often you ask.

The more times you ask for a review, the more reviews you’ll get.It’s that simple.

Keep a little tally.Have someone on your team report it each week.“How many times did we ask for a review this week?”

Build it into your process.

And don’t worry — customers get it.They probably looked at your reviews before they chose you.

So when the job’s done, just say:“Hey, if you found this helpful, it’d really help me reach more good people like you if you left me a review on Google.”

That’s it.

Bonus tip: send them a direct link.

Go to Google.Type in your business name.When your listing shows up on the right side, copy the URL from your browser bar.That link takes them straight to your business page.

When they click it, they’ll see the “Leave a Review” button right there.

Make it easy, and they’re far more likely to do it.

And don’t be afraid to follow up.

Lots of people mean to leave a review, but get busy and forget.You’re not being pushy — you’re just reminding them to do something they already agreed to.

And if someone says no, or hesitates?That’s a great time to gently ask why.

You might catch a service issue before it becomes a bigger problem.

Most people are happy to help.They just need to be asked — and sometimes reminded.

By the way, I’ve been working on a new system called Social Publicity.

It’s designed to help local businesses stay visible, build trust, and keep a steady flow of new customers coming in.

Visit TheCustomerFactory.com/socialpublicity—to learn more about social publicity.

It’s a question that comes up every year — especially around holidays like the Fourth of July:

“Should I pause my ads since no one’s paying attention during the holidays?”

On the surface, it might seem like a smart move. After all, people are busy, right? Spending time with family, traveling, unplugging…

However, if people are at home, that means they have more free time right?

So what should you do with your ad budget during holiday time?

I explain it all in this video. If you’ve ever wondered whether to hit pause when the calendar gets busy, this is a must watch.

After watching, if you’re still worried about your ad budget,

We’ll show you our inexpensive, efficient strategy to getting local businesses consistent customers.

In over a decade since it’s creation, The Customer Factory has served over 100 different local businesses across the United States of America.

Jimmy Alauria

3A Automotive & Diesel

“With [The Customer Factory] people are ready to buy. They trust us. They’ve already done their research, they’ve seen us enough and so, we’re seeing people just show up.”

There’s a certain kind of business owner.

You’ve seen them before.Maybe you’ve even felt like them yourself.

No matter how smart the strategy, how well-crafted the offer, or how proven the system…It just never seems to work for them.

Why?

It’s not because of their product.It’s not because of their market.And it’s not because the tools they’re using don’t work — they clearly do for others.

The problem lies somewhere else entirely.

In this video, I cover what is holding these type of business owners back and how you can avoid being like them.

After watching, click here to schedule a call and we’ll show you our strategy to help your business reach it’s peak.

If your business is struggling, if you’re not seeing enough customers walk through the door, and your bank account keeps reminding you something isn’t working—then this is for you.

There’s a lot of advice out there. Most of it sounds like this:

“Do more!”“Be everywhere!”“Try this new tactic!”

But when things aren’t working, doing more of what’s not working isn’t going to save you.

What do you do instead?

In this video, I walk you through the 3 steps I’d take right now if I had to turn a failing business around. This isn’t theory—it’s what I’ve done before and what I help clients do every day.

After watching,

We’ll show you how we can help your business reach it’s peak.

In over a decade since it’s creation, The Customer Factory has served over 100 different local businesses across the United States of America.

Jimmy Alauria

3A Automotive & Diesel

“With [The Customer Factory] people are ready to buy. They trust us. They’ve already done their research, they’ve seen us enough and so, we’re seeing people just show up.”