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Making the Hard Business Decisions
When you’re faced with a big business decision but want more information before deciding, it can leave you feeling stuck. I once had the…
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You Can’t Hide & Promote Your Business At The Same Time
Most business owners think their biggest challenge is marketing or getting attention. But there’s something else—something personal—that quietly gets in the way. It’s the…
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Marketing Vs Advertising
There are two words that almost every business owner hears all the time.They sound like they mean the same thing—but they don’t. In fact,…
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FINALLY! A Place Business Owners Can Find the Support They Need
Let’s be honest—being a business owner can feel isolating. You’re expected to have all the answers, make the tough calls, stay optimistic, and lead…
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How Strong Is Your Business’s Brand & A Fast Way to Find Out
You may have a brand—but do you know how strong it actually is? Brand strength isn’t just about having a logo or a tagline.…
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A Darker Color Works Better in Marketing
Most business owners spend time perfecting their product or service—but overlook one surprisingly powerful detail: color. A recent experiment tested this using shampoo bottles—same…
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Welcome, to The Customer Factory
If you’re a local business owner, we know you’ve probably tried marketing that overpromised and underdelivered. Endless lead chasing. High costs. Low return. Sound…
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Is Old Social Media Holding Your Business Down?
Before doing business with someone new, most people do the same thing—you probably do it too: check them out online. And while your website…
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Best Known Beats Best: Why Social Media Is the Key to Winning More Business
If you’ve been in business for a while, you’ve probably heard the phrase: “Best known beats best.” It might sound unfair, but it’s true.…
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