There are two words that almost every business owner hears all the time.They sound like they mean the same thing—but they don’t.
In fact, knowing the difference between these two words can tell you who actually knows what they’re talking about… and who doesn’t.
It’s one of the simplest ways to spot real expertise when someone’s trying to sell you marketing services.
In this short video, I’m breaking the difference down. Plus, how to use this little test the next time someone tries to sell you on “marketing” or “advertising.”
Watch the video to hear more about it.
