We recently ran a test for a business owner who wanted to play it safe.
We recommended a $10 per day Facebook ad campaign.
But he asked us to keep it at $5 instead.
So we did.
And while the ads technically ran…It was like the lights were on but no one was home.
Very little traction.Very little engagement.No real movement.
We brought this up with one of our contacts at Facebook — one of the minions of Mark Zuckerberg who keeps us up to date and answers questions like this.
He told us what was really going on.
If you spend too little on Facebook ads, the platform doesn’t get the signals it needs to figure out who to show your ads to.
It can’t gather enough feedback to optimize.
So while your ad might be “running,” it’s not really doing what it needs to do to succeed.
So what does this mean for you?
If you’ve ever tested a $5 ad and got very little out of it…Try again at $10 per day.
That small bump might be just enough to get you over the line —To give Facebook the data it needs to actually target and deliver.
$10 a day is the level where we consistently see traction, reach, and results.
