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Unlock Practice Success: The #1 Millionaire Marketing Secret

This is not a pitch for a stock, cryptocurrency, or some sketchy real estate deal. Rather, I want to point out the one investment that has made millionaires out of most practice owners like you.

This investment is a reliable marketing program that generates a consistent flow of qualified new patients for the cases you can profit from.

If you want to turn $5,000 into $40,000 within 30 days, a good marketing campaign is the best way to do it.

Even better, once built a successful marketing campaign is running, it tends to pay off month after month and year after year.

Not convinced? Consider this:

Think about a multi-million dollar practice you have seen.

You can be sure that they have a fairly extensive marketing effort and a regular recurring budget covering personnel and advertising of some sort. The business model relies on turning that recurring budget into higher multiples of recurring revenue.

More revenue leads to more advertising which leads to more revenue which leads to even more advertising on and on, bigger and bigger.

It’s crucial to recognize marketing as an investment rather than an expense, as the objective is to generate more revenue in return.

As with all investments, there is risk and you may need to test a few approaches before you hit pay dirt. But to grow you must be prepared to take some risks.

After all, those who wish to have zero risk end up making zero investments and always see zero returns.

Start small such as $50/day on Facebook ads. Then as you have more success slowly expand your budget. Our bigger clients started small but now spend more than $500/day on marketing – and they also now make multiple 6 figures per month in revenue!

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 17, 2023
Beyond Referrals: The Proven Formula For Sustainable Practice Growth

Many practice owners are disappointed when their exceptional service and patient care do not result in enough referrals to truly prosper.

No matter how good the patient experience is or how well-loved a practitioner is by their community relying on referrals is not a reliable growth strategy.

Even when clients are extremely satisfied, they might not refer others for various reasons, such as no longer experiencing pain, forgetting about the service, or being hesitant to discuss their health history.

Word of mouth is undoubtedly a powerful marketing tool but it is hard to control and manage.

Implementing a paid marketing program alongside offering excellent service is essential for success. A well-planned marketing strategy enables businesses to invest in growth and measure returns on investment.

For example, if a $5,000 marketing investment yields a $40,000 return, a practice owner can increase their marketing budget to drive further growth. Scaling marketing efforts in this manner is not always linear, but it allows practice owners to control their growth more effectively than relying on word of mouth alone.

Patients from advertising are not quite as profitable for the practice as each has an actual dollar cost to acquire. However, the referral patients are still there helping to bring the net cost per new patient down.

Over time, when combined with quality service, this creates a virtuous upward spiral whereby the practice helps more people, sees a rise in revenue, and invests in marketing and services which in turn increases the revenue even more.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 17, 2023
Should You Turn Your New Patient Ads Off On The Weekends/Holidays?

Some practice owners theorize that turning their new patient ads off on a weekend or holiday will save their budgets. After 10 years of experience running ads for thousands of clients, I can offer a clear answer and reasoning to this question.

Most marking platforms operate on gathering data in a constant feedback loop.

Anytime the data feed is interrupted the campaign takes between two and four days to achieve the previous level of data optimization.

So while an advertiser might save money not running ads over a holiday or weekend, they waste it again while the system resets and the ads get back up to speed in the algorithm.

The best analogy would be turning off your refrigerator when you leave the house and then turning it back on when you get back home again on the theory that you have saved electricity costs in doing so. Of course, in such a case the refrigerator has to run longer and harder to get back down to its operating temperature.

Although you may not be available to respond immediately, people still respond during the weekend and understand that you might not follow up until later. When properly followed up, leads from the weekends and holidays schedule and show at the same rates as leads from the weekdays.

An often overlooked fact is that because ad platforms are auction-based when you suddenly pull out of the auctions over the weekends your competitors are likely to see a sudden improvement their own ad costs.

(It is essential to note that this advice is not self-serving. There is no commission made on ad spend for agency owners).

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 17, 2023
Practice Owners How To Stop Stressing And Be Your Own Success Story

You make plans for your practice, set goals, and then work hard to provide the best care to your patients. How do you know if you’re actually being successful? How do you measure that success in a satisfying way?

Determining success can be challenging. There are two ways to assess it:

A. Comparing yourself to others or;

B. Comparing yourself to your own goals and past performance.

Comparing yourself to others is risky, as you may not know their circumstances or resources. This also sets up every victory by another practice owner as a slight loss to you. This breeds quiet resentment and can feed jealousy.

It can get even darker. I’ve seen practice owners who just assume anyone doing better than they are must be somehow cheating the system or victimizing people. No matter what the truth is, this mentality of comparing yourself to others brings you no closer to your own success.

That is why it is much healthier to set your own goals and measure your success by your progress toward them.

To gauge your own success, reflect on your goals, where you were last year, and your current situation.

Objective measurements such as graphing key statistics help keep this assessment realistic.

Set defined milestones such as reaching highest-ever the number of new patients in a month and adding a new service. Set target dates for these but don’t punish yourself for missing deadlines as long as you are making enough progress to satisfy yourself.

It’s crucial not to let external factors dictate your happiness or self-worth. This will help you find happiness and satisfaction in your own achievements.

At the end of the day the only person you need to satisfy is yourself and what you feel is your duty to your family, community, and beyond.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

Find out more at:

TheCustomerFactory.com

May 17, 2023
Why Small Practices Stay Small & Big Practices Get Big

Have you ever seen a dumb guy with a big practice or a really smart guy who’s struggling to grow?

I have uncovered the key difference and would like to share with you right now so you can decide what size practice you want to have.

Small practice owners are typically run by a single practitioner with one or two support staff. They may be providing excellent care, but they serve a limited number of patients compared to larger practices, which have multiple locations and a substantial number of staff members.

Interestingly, both small and large practices are driven by the same purpose: helping people while making a good living.

However, the mindset of the practice owner significantly impacts their ability to grow the practice and achieve their desired lifestyle.

I discovered that when asked, small practice owners and large practice owners have vastly different goals.

Small practice owners have goals to take more time off, spend more time with family, take more vacations, and generally be out of their practice away somewhere.

This desire stems from the stress of having to manage all aspects of the practice, including tasks they may not enjoy, such as marketing, collections, and billing.

Large practice owners have goals around expansion ideas such as adding more services, hiring more staff, growing marketing, adding additional locations, etc. They are looking for ways to spend more energy on their practice.

Interestingly, when you survey them the large practice owners have far more vacation and off time than the small practice owners do even though it’s not their primary goal.

Large practice owners also consistently invest more and more in marketing. They’re always stretching their budgets and trying new things.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

Find out more at:

TheCustomerFactory.com

May 17, 2023
From Stress To Success: How Million Dollar Practice Owners Do It

I have seen dozens of practice owners build their practices to the million-dollar level and well beyond while living a low-stress lifestyle which most would envy.

Several generously shared with me how they set and achieved their practice growth goals.

All of them stressed that attaining goals requires a clear strategy and consistent action. Here are the steps these top-producing practice owners recommend:

1. Set exciting and realistic goals: As the practice founder, it’s your responsibility to establish big, exciting goals that will motivate you and your team to overcome obstacles. Ensure these goals are ambitious, yet achievable.

2. Work on goals daily: Goals are not suddenly achieved at the end of a year. They are achieved minute by minute in your daily actions.

3. Celebrate wins and learn from setbacks: Too many people use setbacks as an excuse to shy away from their original goals. It’s better to acknowledge and celebrate achievements along the way and convert every setback into a learning experience. No single win makes you, and no single lost breaks you.

4. Ensure goals are personal and meaningful: Make sure the goals you set are truly your own and not influenced by external expectations. Goals should be fulfilling and aligned with your values. Envy is not a good basis for your goal.

5. Share your goals with others: Publicly sharing your goals is courageous as it will create a sense of accountability. This can help you stay committed and focused on achieving your objectives when the going gets hard.

6. Communicate more, and advertise more. Almost every practice growth goal involves reaching and helping more people. That means building an ever-expanding marketing program.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

Find out more at:

TheCustomerFactory.com

May 17, 2023
The Reason Why Your Marketing Campaigns May Be Failing

Are you always looking to keep your winning marketing campaigns fresh, interesting, and new? Surprisingly you may be doing far more harm than good. Before you make another change to your ads read the below!

Recently I had a healthcare practice owner client tell us that he’d never done more than 75 new patients in a month. He was hoping we could help him reach that goal and exceed it.

Of course, if I’m telling you the story then you know we did hit that goal and exceeded it a few months later.

Then came the most surprising request I’ve ever gotten from a client:

He asked us to change the campaign completely for the new month because he wanted to make sure it stayed “new” and “fresh” and besides he was tired of seeing the old ads himself and figured everybody else was tired of them too.

While there is the truth that prospective new patients may go “blind” to seeing your old ads too many times, there is a deeper truth in that you only make changes to the campaign based on what the data is telling you.

In a case where you are seeing highest-ever production, you leave it alone. If it’s winning, let it ride!

However, it is human nature to want to change things. Some of the worst offenders are marketers who, when they’re faced with a campaign that is winning and running on its own, feel like they have to be “doing something” in order to justify their positions.

In the marking business, it is a well-known joke that an idle marketer is the biggest danger to a successful campaign.

The moral of the story is that your marketing is not for you, it’s for your prospects. Only their opinion matters. A pro knows to curb the instinct to over-adjust the campaign as you might accidentally kill the goose that’s laying the golden eggs!

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

Find out more at:

TheCustomerFactory.com

May 16, 2023
(Research Results!) How New Patients Expect A Healthcare Practitioner To Dress

Most practitioners try to strike a balance with how they dress somewhere between comfortable and professional.

New research indicates that most practitioners get this wrong and in doing so erode the trust they could otherwise have with new patients.

In popular culture and in business settings the trend has definitely been toward a much more casual dress code.

Whereas in the past business people had a mandatory uniform of a business suit we’re going to work this is much more relaxed now.

And of course, those working from home can sometimes work in sweats or yoga pants (or less) and no one cares.

However, when it comes to in-person meetings business attire is still held to a higher standard.

So how does this relate to the practitioner’s new patient relationship?

What most practice owners are not going to be happy to hear is that the public still associates a white lab coat with competent healthcare.

A polo shirt, button-down shirt, or similar casual option does not give the same subconscious reassurance that an old-school lab coat gives.

New patients reported that they are less likely to trust advice coming from someone who is underdressed. It is clearly the result of more than a hundred years of cultural conditioning and is not likely to change quickly.

Realize that people will see you long before they hear you and often there’s a snap judgment made on the value of your information based on how you present yourself.

As a practice owner, it’s your decision on the dress code you want to establish for yourself and your associates.

I’m just sharing this research which indicated that if you care to wear a lab coat when meeting with patients, you may see a rise in care acceptance and compliance.

Besides appearances, one important thing to have in any practice is, of course, new patients. There are many things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

Find out more at:

TheCustomerFactory.com

May 16, 2023
How To Attract Qualified New Patients Who Will Show, Stay, And Pay

Urgent! Before you waste another dime attracting new patient leads who are unqualified or unmotivated for care, make sure you are not wasting your time targeting the wrong people with your ads.
A key mind shift to make is that rather than trying to reach more people with your advertising, you’re better off reaching the right people, more often.
Identify the ideal client: Consider the lifestyle, interests, and income level of your favorite and most successful patients. Envision their daily activities, hobbies, and where they shop.
For example, Wholefoods shoppers are more likely to be health motivated than many others and tend to be more likely to accept and complete care.
Target patients with fewer financial barriers: This may sound crass, but it increases the chances of securing patients who can comfortably afford your service.
Use a landing page: Sending ad clickers to your website gives them too many opportunities to become distracted or confused. Using a dedicated landing page that continues to conversation from the ad will get a much higher number of people choosing to schedule an appointment with you.
Don’t make the offer too attractive: Offers that are too good may attract bargain hunters who are just there for the deal and will then disappear. Your offer only has to be good enough to give someone who is truly health-motivated a reason to act now. Don’t cheapen your brand.
Remember, presentation and closing skills play a significant role in securing patients. Adjust your marketing strategies to filter potential patients, ensuring your approach doesn’t repel the desired audience.
By being disciplined in your targeting and improving your closing skills, you can attract the right patients to grow your practice.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.
Find out more at:
TheCustomerFactory.com
P.S. If you want to hear a more in-depth breakdown of the marketing methods million dollar practices use, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here

May 16, 2023
How To End New Patient No-Shows (Hint: It’s Not Your Marketing)

Joy! The prospective new patient responded to your marketing and set an appointment but when the time came they were nowhere to be found.

What went wrong and more importantly how do you reduce or eliminate no-shows in the future?

Detailed research shows that even with identical marketing campaigns one practice can achieve an 80% or 90% show-up rate with new patients while another might only see a 5 or 10% show-up rate!

With paid marketing the initial relationship is based almost completely on the skill of the person doing the scheduling.

The most effective new patient schedulers accomplish the following when scheduling a new patient:

1. Hope.

Empathizing with the patient and assuring them that they have made the right decision in contacting the practice and that there’s a good chance something can be done to improve their condition.

2. Authority.

The scheduler talks up the credentials and reputation of the practitioner so that the prospective new patient views them as a type of celebrity and feels fortunate to have an opportunity to meet with the doctor.

3. Scarcity.

By offering limited appointment slots, they increase the perceived value of the appointment and thus the likelihood of patients attending and keeping them.

4. Curiosity.

This is established by carefully not answering the person’s questions on the phone call but rather assuring them that all their questions will be answered during the office visit. Psychologically, the need to have questions answered is a powerful motivator.

5. Friendliness.

By generating sincere rapport with the prospect so that by the end of the scheduling conversation the prospect feels that they have a new friend already at the practice.

It’s all taught in the New Patient Scheduler’s Course put out by The Customer Factory exclusively for clients.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 16, 2023