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Tag: Marketing Tactics

Anything that relates to improving tactics in general marketing for a practice.

  • Beyond Referrals: The Proven Formula For Sustainable Practice Growth

    Beyond Referrals: The Proven Formula For Sustainable Practice Growth

    Many practice owners are disappointed when their exceptional service and patient care do not result in enough referrals to truly prosper.

    No matter how good the patient experience is or how well-loved a practitioner is by their community relying on referrals is not a reliable growth strategy.

    Even when clients are extremely satisfied, they might not refer others for various reasons, such as no longer experiencing pain, forgetting about the service, or being hesitant to discuss their health history.

    Word of mouth is undoubtedly a powerful marketing tool but it is hard to control and manage.

    Implementing a paid marketing program alongside offering excellent service is essential for success. A well-planned marketing strategy enables businesses to invest in growth and measure returns on investment.

    For example, if a $5,000 marketing investment yields a $40,000 return, a practice owner can increase their marketing budget to drive further growth. Scaling marketing efforts in this manner is not always linear, but it allows practice owners to control their growth more effectively than relying on word of mouth alone.

    Patients from advertising are not quite as profitable for the practice as each has an actual dollar cost to acquire. However, the referral patients are still there helping to bring the net cost per new patient down.

    Over time, when combined with quality service, this creates a virtuous upward spiral whereby the practice helps more people, sees a rise in revenue, and invests in marketing and services which in turn increases the revenue even more.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • Practice Owners How To Stop Stressing And Be Your Own Success Story

    Practice Owners How To Stop Stressing And Be Your Own Success Story

    You make plans for your practice, set goals, and then work hard to provide the best care to your patients. How do you know if you’re actually being successful? How do you measure that success in a satisfying way?

    Determining success can be challenging. There are two ways to assess it:

    A. Comparing yourself to others or;

    B. Comparing yourself to your own goals and past performance.

    Comparing yourself to others is risky, as you may not know their circumstances or resources. This also sets up every victory by another practice owner as a slight loss to you. This breeds quiet resentment and can feed jealousy.

    It can get even darker. I’ve seen practice owners who just assume anyone doing better than they are must be somehow cheating the system or victimizing people. No matter what the truth is, this mentality of comparing yourself to others brings you no closer to your own success.

    That is why it is much healthier to set your own goals and measure your success by your progress toward them.

    To gauge your own success, reflect on your goals, where you were last year, and your current situation.

    Objective measurements such as graphing key statistics help keep this assessment realistic.

    Set defined milestones such as reaching highest-ever the number of new patients in a month and adding a new service. Set target dates for these but don’t punish yourself for missing deadlines as long as you are making enough progress to satisfy yourself.

    It’s crucial not to let external factors dictate your happiness or self-worth. This will help you find happiness and satisfaction in your own achievements.

    At the end of the day the only person you need to satisfy is yourself and what you feel is your duty to your family, community, and beyond.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

    Find out more at:

    TheCustomerFactory.com

  • The Reason Why Your Marketing Campaigns May Be Failing

    The Reason Why Your Marketing Campaigns May Be Failing

    Are you always looking to keep your winning marketing campaigns fresh, interesting, and new? Surprisingly you may be doing far more harm than good. Before you make another change to your ads read the below!

    Recently I had a healthcare practice owner client tell us that he’d never done more than 75 new patients in a month. He was hoping we could help him reach that goal and exceed it.

    Of course, if I’m telling you the story then you know we did hit that goal and exceeded it a few months later.

    Then came the most surprising request I’ve ever gotten from a client:

    He asked us to change the campaign completely for the new month because he wanted to make sure it stayed “new” and “fresh” and besides he was tired of seeing the old ads himself and figured everybody else was tired of them too.

    While there is the truth that prospective new patients may go “blind” to seeing your old ads too many times, there is a deeper truth in that you only make changes to the campaign based on what the data is telling you.

    In a case where you are seeing highest-ever production, you leave it alone. If it’s winning, let it ride!

    However, it is human nature to want to change things. Some of the worst offenders are marketers who, when they’re faced with a campaign that is winning and running on its own, feel like they have to be “doing something” in order to justify their positions.

    In the marking business, it is a well-known joke that an idle marketer is the biggest danger to a successful campaign.

    The moral of the story is that your marketing is not for you, it’s for your prospects. Only their opinion matters. A pro knows to curb the instinct to over-adjust the campaign as you might accidentally kill the goose that’s laying the golden eggs!

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

    Find out more at:

    TheCustomerFactory.com

  • How To Attract Qualified New Patients Who Will Show, Stay, And Pay

    How To Attract Qualified New Patients Who Will Show, Stay, And Pay

    Urgent! Before you waste another dime attracting new patient leads who are unqualified or unmotivated for care, make sure you are not wasting your time targeting the wrong people with your ads.

    A key mind shift to make is that rather than trying to reach more people with your advertising, you’re better off reaching the right people, more often.

    Identify the ideal client: Consider the lifestyle, interests, and income level of your favorite and most successful patients. Envision their daily activities, hobbies, and where they shop.

    For example, Wholefoods shoppers are more likely to be health motivated than many others and tend to be more likely to accept and complete care.

    Target patients with fewer financial barriers: This may sound crass, but it increases the chances of securing patients who can comfortably afford your service.

    Use a landing page: Sending ad clickers to your website gives them too many opportunities to become distracted or confused. Using a dedicated landing page that continues to conversation from the ad will get a much higher number of people choosing to schedule an appointment with you.

    Don’t make the offer too attractive: Offers that are too good may attract bargain hunters who are just there for the deal and will then disappear. Your offer only has to be good enough to give someone who is truly health-motivated a reason to act now. Don’t cheapen your brand.

    Remember, presentation and closing skills play a significant role in securing patients. Adjust your marketing strategies to filter potential patients, ensuring your approach doesn’t repel the desired audience.

    By being disciplined in your targeting and improving your closing skills, you can attract the right patients to grow your practice.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

    Find out more at:

    TheCustomerFactory.com

    P.S. If you want to hear a more in-depth breakdown of the marketing methods million dollar practices use, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here

  • The Secret “80/20 Rule” For New Patient Facebook Ads

    The Secret “80/20 Rule” For New Patient Facebook Ads

    Your new patient ads may have the right offer, the right images, the right headline, and even the right ad copy and still fail all because you’re not aware of this one simple rule that professional marketing companies and top practice owners all know and follow.

    Long ago the simplest and only way to geo-target a new patient ad was by drawing a radius bubble around the practice. Typically 10 or 20 miles.

    While seemingly intuitive, this strategy was terribly wasteful owing to the reality that traffic patterns and city layouts don’t adhere to perfect circles. So typically an advertiser using the “bubble method” would be wasting a very significant portion of their ad budget on people who are not likely to respond. And wasted money is lost money.

    Along with this were the all-too-common errors of being either overly aggressive (targeting too wide an area) or not aggressive enough (too small an area) and missing out on easy-to-get patients.

    The solution to perfect geo-targeting is simple, easy to do, and practically foolproof. You don’t even need a map!

    A practice owner needs only to pull a list of their last 100 new patients and sort them by zip code. Discover where 80% of the new patients are coming from and then target only those zip codes with your new patient Facebook ads.

    Taking this data-driven approach gets rid of any bias or guesswork on the part of the practice owner or marketer. It makes your geo-targeting 100% perfect, 100% of the time and you can be sure that your ad budget is being spent where it is most likely the best bang for the buck.

    Later on, when you’re looking for ways to expand your marketing you can test running ads in the 20% areas and see if they are viable.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com