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Tag: New Patients

Anything relating to the managing of or acquisition of new patients.

  • 3 Ways To Improve The Strength Of Your Practice’s Brand

    3 Ways To Improve The Strength Of Your Practice’s Brand

    Your brand is what people think of you and tell each other about you.

    The strength of your practice brand determines whether you struggle to make ends meet or are the local authority on healthcare.

    Unfortunately, most practice owners neglect their long-term reputation and brand in favor of immediate new patient acquisition.

    In oriental medicine, there is the concept that “healthy and sick cannot exist at the same time.”

    This basically means something is either improving or it is dying. Your brand reputation and message are either growing and improving or declining and becoming less effective.

    This idea suggests that you must continually work on expanding your reach and maintaining a positive image. If you’re not actively promoting your brand, you’re likely losing ground to competitors who are more aggressive.

    Here are three ways (of many) to keep your brand strength healthy:

    1. Market aggressively.

    People do business with those they trust. A constant presence in the marketplace breeds familiarity and familiarity breeds that trust. You’ve got to stay present otherwise you begin to fade into obscurity with the public.

    2. Deliver a great service.

    Nothing succeeds like success. The better you are delivering good service the easier it is to build a positive brand. The hardest thing to do is build a positive brand on the back of poor patient experiences.

    3. Make sure people know about it.

    This boils down to great reviews and testimonials on Google, and Facebook and then putting them out to your own mailing list and other channels. If someone says something good about you, you should amplify it out to the marketplace.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • How To Attract Qualified New Patients Who Will Show, Stay, And Pay

    How To Attract Qualified New Patients Who Will Show, Stay, And Pay

    Urgent! Before you waste another dime attracting new patient leads who are unqualified or unmotivated for care, make sure you are not wasting your time targeting the wrong people with your ads.

    A key mind shift to make is that rather than trying to reach more people with your advertising, you’re better off reaching the right people, more often.

    Identify the ideal client: Consider the lifestyle, interests, and income level of your favorite and most successful patients. Envision their daily activities, hobbies, and where they shop.

    For example, Wholefoods shoppers are more likely to be health motivated than many others and tend to be more likely to accept and complete care.

    Target patients with fewer financial barriers: This may sound crass, but it increases the chances of securing patients who can comfortably afford your service.

    Use a landing page: Sending ad clickers to your website gives them too many opportunities to become distracted or confused. Using a dedicated landing page that continues to conversation from the ad will get a much higher number of people choosing to schedule an appointment with you.

    Don’t make the offer too attractive: Offers that are too good may attract bargain hunters who are just there for the deal and will then disappear. Your offer only has to be good enough to give someone who is truly health-motivated a reason to act now. Don’t cheapen your brand.

    Remember, presentation and closing skills play a significant role in securing patients. Adjust your marketing strategies to filter potential patients, ensuring your approach doesn’t repel the desired audience.

    By being disciplined in your targeting and improving your closing skills, you can attract the right patients to grow your practice.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

    Find out more at:

    TheCustomerFactory.com

    P.S. If you want to hear a more in-depth breakdown of the marketing methods million dollar practices use, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here

  • Using Einstein’s Method To Evaluate Your New Patient Campaigns

    Using Einstein’s Method To Evaluate Your New Patient Campaigns

    When asked, “Is your marketing working for you?” the most common response from practice owners is a sheepish, “I’m not sure.” Who can blame them for being uncertain when there are so many factors and potential confusion about how to evaluate a new patient marketing program?

    Here is a simple framework that has been used to estimate the success of thousands of new patient marketing programs in order to determine if they are being financially successful for the practice owner.

    This evaluation framework is called the “Einstein Method” because it involves modeling the campaign as a thought experiment. This is much the same way that Albert Einstein could sit in his office and tease out the secrets of the universe.

    If it was good enough for him then it should be good enough to help us with our new patient marketing!

    Start by determining the average case value for a patient in the first 90 days or on the first visit. Next, calculate the cost per lead and the number of leads generated per advertising spend. Estimate the percentage of leads that will become patients.

    For example, if the average case value is $2,500, and $50 per day generates 30 appointment requests with a 30% conversion rate, that would result in nine new patients worth $22,500 in gross revenue.

    The monthly ad spend would be $1,500. If you pay a marketing company an additional $2,500, the total investment would be $4000.

    The monthly ROI (excluding operational costs) would be $19,000.

    Adjust the numbers to estimate low, medium, and high scenarios.

    Then run all of your new patient marketing campaigns through the same process.

    If after this evaluation a campaign is profitable, continue running it. If it’s not then modify or cancel it.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • The Secret “80/20 Rule” For New Patient Facebook Ads

    The Secret “80/20 Rule” For New Patient Facebook Ads

    Your new patient ads may have the right offer, the right images, the right headline, and even the right ad copy and still fail all because you’re not aware of this one simple rule that professional marketing companies and top practice owners all know and follow.

    Long ago the simplest and only way to geo-target a new patient ad was by drawing a radius bubble around the practice. Typically 10 or 20 miles.

    While seemingly intuitive, this strategy was terribly wasteful owing to the reality that traffic patterns and city layouts don’t adhere to perfect circles. So typically an advertiser using the “bubble method” would be wasting a very significant portion of their ad budget on people who are not likely to respond. And wasted money is lost money.

    Along with this were the all-too-common errors of being either overly aggressive (targeting too wide an area) or not aggressive enough (too small an area) and missing out on easy-to-get patients.

    The solution to perfect geo-targeting is simple, easy to do, and practically foolproof. You don’t even need a map!

    A practice owner needs only to pull a list of their last 100 new patients and sort them by zip code. Discover where 80% of the new patients are coming from and then target only those zip codes with your new patient Facebook ads.

    Taking this data-driven approach gets rid of any bias or guesswork on the part of the practice owner or marketer. It makes your geo-targeting 100% perfect, 100% of the time and you can be sure that your ad budget is being spent where it is most likely the best bang for the buck.

    Later on, when you’re looking for ways to expand your marketing you can test running ads in the 20% areas and see if they are viable.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • 10X Your New Patient Referrals With These Insider Tips

    10X Your New Patient Referrals With These Insider Tips

    Every successful patient has the potential to generate multiple referrals. Unfortunately, most practices only generate 10% of their potential referrals.

    Here’s how the top practices make millions by consistently getting their happy patients to enthusiastically send their family and friends.

    The most important thing to know about generating more referrals is:

    1. The more you ask, the more referrals you receive. Make asking for referrals a routine part of your office interactions. Train your staff to request referrals in a natural and comfortable manner. The frequency of asking for referrals matters more than the exact phrasing. Odds are you are not asking nearly often enough.
    1. Automate the referral process: Integrate the referral process into your office’s daily operations. One fantastic way is to have an automatic text and email sequence that goes out when a patient is marked as happy in your database. Simply prompting them for a referral at the right time is half the battle.
    1. Promote new patient successes: Sharing success stories of your patients can stimulate referrals. Utilize mailing lists, social media, or even display posters in your office showcasing successful patient outcomes. By highlighting how your practice has helped patients overcome their challenges, you encourage others to think of friends or family members who might also benefit from your services.

    Remember, the key to generating more referrals lies in consistently asking for them, automating the referral process, and promoting your practice’s success stories. Following these basic strategies will help you attract more referrals and grow your patient base without relying only on costly advertising.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • Why Your New Patient Ads Cost More Than Everyone Else’s

    Why Your New Patient Ads Cost More Than Everyone Else’s

    Yes, the cost of Facebook ads has risen over time, however, if your ad costs have jumped up significantly, or the same budget is not getting nearly the same results it used to, then you have probably hit a Facebook landmine.

    Nearly always the damage is self-inflicted either by the practice owner or their marketer.

    The number one trigger is trying to trick Facebook’s algorithms into bending or breaking their rules. This can result in severe consequences for your marketing efforts. For instance, some practices try to advertise prohibited services by not mentioning them directly in the ad or using alternate words and spellings.

    However, Facebook’s AI also checks your website and landing pages and is not easily fooled. If they catch a whiff of deception that can be all it takes to receive an account suspension or even a personal ban from ever-running ads.

    Facebook’s punishment mechanisms have evolved over time. Initially, they would simply ban ads that didn’t comply with their guidelines. However, they now allow some non-compliant ads to run but significantly increase their costs. This way, they still generate revenue while penalizing those who try to game the system.

    Instead of attempting to outsmart Facebook, work with the platform and follow its guidelines. Facebook’s suggestions are usually accurate and can help improve ad performance. Recognize that Facebook has a vested interest in your advertising success.

    Trying to trick Facebook is like declaring war on your biggest ally and becoming their enemy. By working in partnership with Facebook and abiding by their rules, you’re more likely to achieve marketing success.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • Why Practice Owners Regret Using a 3rd Party Scheduling Service

    Why Practice Owners Regret Using a 3rd Party Scheduling Service

    Outsourcing appointment scheduling to third-party services may initially appear as a convenient and cost-effective solution. However, numerous practice owners have come to regret this decision due to the negative impact on their reputation and patient relationships.

    The most significant issue with third-party schedulers is the potential for misrepresentation of your practice. As the first point of contact, these interactions are crucial in shaping a potential patient’s impression of your practice. Often 3rd party schedulers’ unfamiliarity with your practice’s culture, location, and demographic may lead to misunderstandings, awkward interactions, and an inauthentic experience for your patients.

    For example, 3rd party schedulers don’t know simple details a local would know. “Are you next to the Chic-Fil-A?” is a question that would leave them stumped.

    Patients may perceive these shortcomings as indicators of poor service or unprofessionalism, harming your practice’s reputation before the patient even walks through the door.

    By contrast, investing in your own in-house scheduling staff allows you to maintain control over your practice’s representation and ensure a high standard of service. Properly trained in-house staff will be familiar with your practice’s culture, location, and demographic, providing an authentic and seamless experience for your patients.

    Factually, your own staff will always be more successful at starting that relationship with a new patient.

    Practice owners should focus on hiring and training their own in-house scheduling staff to guarantee an authentic, professional, and consistent patient experience. This strategy not only protects your practice’s reputation but also sets the stage for long-term success and growth.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

    Find out more at:

    TheCustomerFactory.com

  • Discover The Power Of Reactivations & Skyrocket Your Practice

    Discover The Power Of Reactivations & Skyrocket Your Practice

    Reactivations are a popular concept, but many people struggle with how to approach them effectively.

    Reactivations refer to reconnecting with individuals who have previously been under your care, regardless of how long ago that may have been. It is crucial to compile a comprehensive list of these past clients. Reducing list size reduces your results.

    By maintaining a large list of past clients, you open up more opportunities for reactivation. Even if someone initially sought a service before, they could still be interested in your current offerings. When deciding on a method to reach out to these individuals, consider email, text, letters, or bulk mail.

    Personal communication is often the most impactful, but bulk communication can also be successful if well thought out. It is crucial to provide a reason for past clients to reconnect with your business, such as offering a promotion or special deal. Text messaging, bulk mail, and email campaigns can all be successful if executed correctly.

    One low-cost option for reactivations is a letter-writing campaign. This can involve having staff members write personalized letters to past clients. These letters do not need to be long but should be genuine and engaging.

    Whichever method you choose, consistency is key. Keep reactivations as an ongoing part of your practice, and make sure to track your progress. Additionally, document your reactivation procedures to make them easily accessible and teachable to your staff.

    In conclusion, reactivations are a powerful way to generate new business opportunities. By maintaining a large list of past clients and implementing a consistent reactivation strategy, you can create lasting success for your business.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • A Proven Way to Get Quality New Patients Without Cheapening Your Practice

    A Proven Way to Get Quality New Patients Without Cheapening Your Practice

    Here is an alternative to deep discounting that successful practice owners use to attract new patients without cheapening their service.

    Discounting your services might seem like a good way to attract new patients, but it can actually cheapen your practice and attract the wrong clientele. Instead of offering deep discounts, focus on building value and differentiating your practice.

    In healthcare marketing research shows that new patients are motivated most by their pain or disability with costs being second.

    Attracting new patients with heavy discounts creates the “Groupon effect” where people show up for the deal but then won’t pay or stay for further services. Rather than competing with other providers, focus on two things:

    1. Building value in your services. To do this, create an offer that provides something of value to the patient, such as a consultation or a first visit.

    When promoting the offer, break down each of the details and emphasize how your service will specifically help the patient. For example, mention the medical history analysis, the type of x-ray used, the one-on-one consultation with a specialized doctor, even friendly staff, and complimentary coffee.

    2. Identify how you are different from other options. Avoid talking about yourself with cliches like “we love our patients” and “we treat people like family”. That may be true, but they are so overused as to be meaningless in marketing. Rather you might discuss how you have non-drug, non-surgical alternatives and 5-star ratings on Google, etc.

    By focusing on the value you provide and how you can help patients, you can appeal to those who are genuinely interested in your services, rather than just those who are looking for a bargain.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • How To Use Facebook To Attract More Knee Patients

    How To Use Facebook To Attract More Knee Patients

    One of the most successful campaigns we run is to attract qualified knee pain patients. Here are some tips on how to get great responses:

    1. In your ads talk about their symptoms using the same words they use. For your ad to connect with the prospective new patient you have to show you understand what they are experiencing. The best way is to use the same words and descriptions that you hear from patients. Using terms like “bone on bone” and “grinding, popping” will get their attention.

    2. Do not try to explain or sell the treatment in the ads or landing page. The job of the ad is to get the click, the landing page is there to get the person to request the appointment. You only answer their questions fully once they are in the office.

    3. Use medical textbook-style images that show knees as anatomy. For some reason the public like these. As an alternative, you can use images of happy people getting on with their lives free of pain.

    Note: Do not show people who are in pain or distress as Facebook will often penalize those types of images or suspend your ad account.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com