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Tag: New Patients

Anything relating to the managing of or acquisition of new patients.

  • How To Convert Up To 82% Of Your Marketing Leads Into New Patients

    How To Convert Up To 82% Of Your Marketing Leads Into New Patients

    Recently a client disclosed that he was converting more than 82% of his new patient marketing leads into paying new patients.

    Speaking to another practice owner with some more numbers I found they had similar approaches to how they convert leads into new patients.

    Here’s what I found:

    These practice owners approach every lead with the idea that someone has asked for help and will remain a prospect until they are under care. All leads are followed up with until the person either “cries, buys, or dies.”

    They never allow any valid lead to be dropped from the list of prospective new patients and have people and systems that continue to follow up indefinitely.

    Next, to make sure that no leads ever fall through the cracks they have sophisticated customer relationship management systems (CRM) where every lead is visible and trackable.

    They track the percentage of prospective patient leads that are contacted, scheduled, and shown up on a daily basis. If the numbers start to dip they look to find out what has changed.

    Finally, these practice owners incentivize their new patient schedulers to get new people into the office.

    As a result their schedulers never complain that the leads are bad or give excuses. They are too busy scooping up bonuses for getting in highest-ever numbers of new patients in for care.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • Attract Wealthy Patients With These Paid Advertising Tips

    Attract Wealthy Patients With These Paid Advertising Tips

    One key to profiting from paid new patient advertising is knowing how to reach and attract those wealthier prospective new patients who can most easily afford care.

    Even though you serve all income brackets, having patients with more discretionary income can help support your practice so you can deliver better care to everyone.

    Here are several tips that will help you reach and influence this special group of prospective new patients:

    1. Use Facebook/Instagram income targeting.

    Facebook has brought back the ability to target people by their general wealth level. While it’s not perfect, this is a very good place to start when running your paid ads.

    2. Target those connected with luxury brands and upscale shopping.

    For example, Whole Foods shoppers are people willing to drive past three less expensive grocery stores in order to pay more because it’s healthier. Macy’s shoppers generally have more discretionary income than Walmart shoppers. There are many examples.

    3. Target hobbies that indicate discretionary income.

    Golfing, boating, art collection, and travel are all interests and activities that you can use to target people on Facebook. They all indicate not only that a person has more income, but they’re also active and more likely to be motivated to regain their ability to participate in their hobby.

    4. Offer a reasonable discount, but don’t look “cheap”.

    Wealthier people love a deal too, but they also know that there is no free lunch. When putting together an offer for your ad make it just good enough that it works as an excuse for them to take action now but is not some bone-deep discount. They are used to purchasing quality.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • How Mucha Should You Spend On New Patient Facebook Ads

    How Mucha Should You Spend On New Patient Facebook Ads

    You can easily overspend on Facebook ads if you’re not careful, but conversely, if you don’t run enough budget you never give their incredible system what it needs to make your ads work.

    Here’s how you determine your ideal budget for new patient ads on Facebook.

    The first thing to understand is the reason why Facebook is so good at generating new patients in the first place.

    When you start an ad for new patients Facebook evaluates more than 450 variables and data points in order to match your ads up with their ideal potential prospect.

    This is that famous algorithm you’ve heard of.

    Some people have a timid approach to ad budgets, spending just $10-$25 a day. This cautious strategy can sabotage marketing campaigns since Facebook has to spread that meager budget across all these variables.

    It’s like spreading one jar of peanut butter across an entire tennis court. The algorithm does its best with the given budget but may not generate the desired results due to limited opportunities.

    Therefore, if your Facebook ads aren’t generating the desired results at a lower budget, consider RAISING the budget for a few days.

    For example, one of our practice owner clients was running $30/day and it was costing them $116 per new patient inquiry, which was far too much.

    By adjusting his budget upwards he began seeing better results. Now he is spending $250 daily and is getting 30 new patient inquiries per week at about $42 each in ad spend, roughly a third of the original cost.

    To achieve better results, don’t be too timid with your ad budget. An under-spender’s approach is like going to a gold mine, taking a few shovels of dirt, and giving up when no gold is found immediately.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    Find out more at:

    TheCustomerFactory.com

  • How To Become The Local Health Authority

    How To Become The Local Health Authority

    Practice owners believe that if more people simply understood who they were and what their practice could do for them that folks would flock in the door.

    There’s a lot of truth to that, so how does one accomplish that?

    The bottom line of all marketing is to attract the best attention.

    Notable figures like Grant Cardone preach that to be successful, one must grab attention by being present in the market and highly visible.

    For a practice owner, the key is to showcase your successes.

    Your communication should be authentic and aim to help people. Even your advertising can educate and give hope.

    Good attention comes from providing solutions and addressing problems for your audience.

    There are multiple ways to attract attention, from content marketing and social media to traditional postcard campaigns. No matter the method, keep it interesting and useful to your audience. If you want to double the size of your practice, you’ll need to double the amount of good attention you’re currently getting.

    It’s impossible to build a prosperous practice in obscurity.

    One effective method is Facebook advertising, as it allows you to put a helpful, useful message in front of a large audience.

    By running more ads, you can attract more attention and attract more people.

    To achieve your goals and become a recognizable figure in your area, consistently attract good attention by providing solutions to problems.

    Ensure you’re always connecting with your market and remaining visible. As you continue to do this, your practice will grow, and that means you’ll help more people and reach your financial goals.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    If you want your community to know, like, and trust you, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here

  • Did Running That Discount Offer Hurt Your Brand?

    Did Running That Discount Offer Hurt Your Brand?

    Running that super-discount limited-number voucher offer with the countdown clock didn’t just fail to bring in qualified new patients, it may also have damaged your brand (how people perceive your practice) by making you look like a smarmy used car salesman, desperate to make a deal.

    A strong brand is one that is top of mind with the prospective audience, with a positive image and a clear understanding of its value to them.

    Brand damage occurs when the perceived value and trustworthiness of a practice are negatively affected, often due to poor marketing strategies.

    One example of brand damage is when a marketing company promotes a high-quality clinic as a cheap, discounted service, confusing potential patients and attracting the wrong type of person in the door.

    This damages the clinic’s reputation in two ways.

    First, while the campaign might bring in dozens of people, thousands and thousands more people saw the advertisement and created an opinion of the practice from it.

    Next, those dozens and dozens of low-quality patients that came in were not a good fit and tended to not become success stories from care.

    These people then go out into the community talking about how they tried that practice and “it didn’t work”.

    Of course, it takes more than a typo or a few simple marketing mistakes to damage a brand.

    To identify brand damage, monitor the quality of incoming calls and walk-ins. If you are attracting the wrong type of customer or receiving fewer referrals, your brand may be damaged.

    Brand rehabilitation can be a slow process, often requiring two to three times the duration of the damaging marketing campaign. Some aspects of brand damage may never be fully repaired, but significant improvements can be made.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

    Find out more at:

    TheCustomerFactory.com

  • Build A Bulletproof Future For Your Practice With Abundance

    Build A Bulletproof Future For Your Practice With Abundance

    The only thing that never changes is the fact that things change. If your practice relies on just one or two sources for new patients you could wake up tomorrow and find yourself in big trouble.

    Here is how you make sure you never run out of new patients no matter what’s happening.

    The first thing to adopt is a strategy of Abundance.

    Too often people aim at what they think they need. However, that leaves zero room for error and assumes everything goes as planned.

    The strategy of abundance says if you need 20 new patients per month to thrive you should aim at building systems that generate 40 or even 60.

    This means you have to diversify the sources where you get your new patients. Of course, this does not happen overnight so here are some steps you can take now to build towards that bulletproof future.

    Work on your referral program. When it comes to referrals the most important thing is remembering to ask for referrals.

    There are a lot of ways to go about it but that’s the bottom line ask more, get more. Determine how to ask for referrals, what your referral offer is, your referral contact strategy, and what to say to patients when asking for referrals.

    Implement an ongoing patient reactivation campaign. Have a process in place to contact former patients and offer them a chance to come back and see you.

    Continue building relationships with them by sending emails, texts, or letters. Too often a practice owner will do this one time and then stop.

    Invest in paid marketing. Begin with Facebook advertising as it’s a quick and easy way to get new patients. Focus on targeting patients with specific complaints or issues, rather than promoting specific treatments or equipment.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • New Facebook Ads Formats: Expert Tips For Maximum Engagement

    New Facebook Ads Formats: Expert Tips For Maximum Engagement

    If your new patient Facebook ads are not performing as well as they should, check to be sure you are not misformatting your ads with the below tips.

    Primary Text:

    Facebook has made a significant change to the primary text in your ads, which refers to the text appearing above your ad image. Previously, ads had up to seven lines of primary text. However, this has now been reduced to just three lines.

    It’s essential to make those first two or three lines as engaging and attention-grabbing as possible. Get straight to the point and focus on the primary benefits of your offering, using powerful words that elicit a response from your target audience.

    Images change:

    Facebook has also updated the aspect ratio for ad images. Previously, images had a 2:3 aspect ratio (two parts high by three parts wide). The new aspect ratio is 4:5 (four parts high by five parts wide), resulting in a more square-ish image. This change is crucial because Facebook now crops the top of images, potentially cutting out important parts of your photo. To avoid this, adjust your images to the new aspect ratio.

    Discovery! Authentic Photos mean better performance:

    When selecting images for your ads, using real photos from your practice can lead to better performance compared to stock images. Authentic photos create a sense of connection and can resonate more with your audience. Just remember to respect privacy regulations and use images with the correct aspect ratio.

    Tips for Adapting to the Format Changes

    Craft concise, impactful primary text: Take the time to create two or three powerful sentences that effectively communicate your message. This can be challenging, but the effort will pay off in the long run.

    Test multiple versions: Once you have your primary text and images, don’t be afraid to test different variations to see which ones perform best.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

    Find out more at:

    TheCustomerFactory.com

  • How To Write Facebook Ads That Get New Patients

    How To Write Facebook Ads That Get New Patients

    If your Facebook new patient ads are underperforming perhaps you’re trying to do too much with your ad.

    Basically, it comes down to Laser versus Shotgun.

    Shotgun marketing is a broad approach, where you list all services offered in an ad, hoping to catch someone’s attention.

    On the other hand, laser ads target one specific complaint (ie. Knee pain, Neuropathy, etc), speaking directly to the viewer’s needs. From years of experience, it’s clear that these one-topic ads outperform the shotgun approach by a significant margin.

    Shotgun ads often stem from a lack of experience or confidence in advertising.

    Marketers anxiously want to cast a wide net, hoping to reel in potential customers by listing everything they treat.

    Thus, shotgun ads tend to be more about the advertiser, rather than the prospective patient.

    In contrast, single-complaint-focused ads speak entirely to the prospect appealing to their self-interest, which is vital for effective copywriting.

    It is far better to run separate campaigns for each specific complaint or service you want to advertise.

    Ensure the conversation continues seamlessly from the ad to the landing page, using the same language and addressing the viewer’s concerns about that one complaint.

    By showing you understand their needs, you gain their trust and interest.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • Controlling New Patient Lead Quality With Your Facebook Ads

    Controlling New Patient Lead Quality With Your Facebook Ads

    Being able to attract qualified and motivated new patients on demand is one key to setting yourself free as a practice owner and guaranteeing your financial future.

    One crucial aspect of marketing for new patient leads is controlling lead quality.

    By “quality” I mean a combination of factors ranging from someone’s level of motivation for care to their ability to pay for that care.

    Lead quality is about finding the right balance between qualified and motivated individuals.

    Highly qualified individuals may not be motivated enough to commit, while highly motivated individuals might lack the means to access your services. Striking the right balance is key to a successful marketing campaign.

    Marketing “friction” is what helps you target the ideal audience. Friction refers to the level of difficulty a person faces when making an appointment request.

    For example, a low-friction method like a Facebook lead ad requires minimal effort, while a high-friction method may involve them leaving Facebook to go to a dedicated landing page with a video and lengthy lead form, all before they can book an appointment.

    More friction = higher quality

    To optimize your marketing efforts, you must find the ideal level of friction that generates the leads you want for your practice.

    Adjust factors such as form length, required fields, and the wording on your landing page. Keep in mind that as the quality of leads increases, the quantity almost always decreases.

    Your ideal level of quality/friction can change based on your front desk’s efficiency or the size of your staff.
    By working closely with your marketer, you can find the perfect balance between lead quality and quantity, ultimately maximizing the effectiveness of your marketing campaigns.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

    Find out more at:

    TheCustomerFactory.com

  • The Surprising Key To Successful New Patient Dinner Events

    The Surprising Key To Successful New Patient Dinner Events

    It’s natural to assume that more is always better when it comes to having new patient prospects at your new patient seminar. Surprisingly, the numbers tell a different story.

    Recently an integrated practice owner held a live new patient dinner event at a hotel near his practice. He was blown away to have 78 people attend.

    The presentation went very well with nobody leaving early. However, in the end, his staff of three people and himself were completely overwhelmed and they only managed to schedule four people. The rest walked out interested but unscheduled.

    Even after several weeks of following up, they know they missed out on a lot of great potential prospects.

    The problem wasn’t the turnout, the problem was the limited manpower to handle the interested and excited prospect. Having too many people at the event turned out to be a problem.

    The next time out this practice owner was a lot more measured in his approach. He kept it small. Only 11 people showed up, but the results were astounding.

    He had his three staff were able to speak to each one of the attendees. Out of the 11 who attended, 7 scheduled on the spot and became new patients – nearly double the financial results of the much larger earlier event.

    If you’re hesitant about hosting live events, consider trying a small-scale gathering. With the right audience, even 5 to 15 people can make a significant impact.

    As you grow and your staff grows you can create larger events and rake in more new patients in one night than some practices do in a month.

    But you should start small and be sure to keep the crowd size in ratio to the number of staff you have available that night.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com