Your fees: Don’t fall for the discount death spiral

Running a sale to generate some extra revenue?

Good – but there’s a right way and a wrong way to do it.

Do it wrong and you may damage your ability to charge full price ever again.

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Being able to attract qualified and motivated new patients on demand is one key to setting yourself free as a practice owner and guaranteeing…

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Let’s be honest—being a business owner can feel isolating. You’re expected to have all the answers, make the tough calls, stay optimistic, and lead…

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The data proves it. If you’re sending paid clickers from your new patient marketing directly to your website you are losing 41% or more…