▶ Video
Holiday Advertising Myths Busted
It’s a question that comes up every year — especially around holidays like the Fourth of July: “Should I pause my ads since no…
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▶ Video
The One Type of Business Owner Marketing Can’t Help
There’s a certain kind of business owner. You’ve seen them before.Maybe you’ve even felt like them yourself. No matter how smart the strategy, how…
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▶ Video
When Your Business Is In Trouble, Start Here
If your business is struggling, if you’re not seeing enough customers walk through the door, and your bank account keeps reminding you something isn’t…
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▶ Video
Still Trying to Outsmart the System?
Here’s a quick story.It might make me look a little foolish—but you might just learn something from it. Not long ago, I had what…
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Article
100 Website Visitors! Why Did Only Two Call?
Think about your website. You might love it.You might hate it.But the truth is, people are visiting it. Dozens, maybe hundreds, even thousands. But…
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▶ Video
The Cure to Inconsistent Advertising is Social Publicity
It happens all the time. An ad starts strong—leads roll in, the phone rings…Then suddenly, it stops working.No matter what you tweak or change,…
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▶ Video
How to Beat Any Competitor in Your Town
Think you can’t compete with that big corporate franchise that just moved in down the street? Think again. They may have a massive budget,…
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▶ Video
Are You Marketing Like A Hunter?
Every local business owner follows one of two marketing paths: The Hunter chases leads, pushing hard for every sale. The Farmer plants seeds—building awareness…
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Article
For When It Hits The Fan:
Every now and then in business, *stuff* hits the fan. Bill collectors start calling.A vendor gets cranky.Someone asks for a refund.Or worse, you get…
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