The Customer Factory

Article

Here’s Why Your Facebook Ads Didn’t Work

We recently ran a test for a business owner who wanted to play it safe. We recommended a $10 per day Facebook ad campaign.…

Article

Let me ask you straight up…When was the last time you mailed your customer list?Not just a receipt or invoice. I mean a real…

Article

🎯 One of the easiest ways to stop wasting money on ads is to fix your targeting. Most business owners choose a radius around…

Article

A large study was done to find out why customers stop doing business with companies they were already working with. It covered a wide…

Article

Here’s a stat that might surprise you:76% of people who are thinking about doing business with you will check you out online first. That…

Article

It’s easy to think that price determines your level of sales. And true, you get a few people haggling and maybe a couple who…

Article

It’s easy to think that price determines you level of sales. And true, you get a few people haggling and maybe a couple who…

Article

Meet Tom.He owned a small-town shop that used to sell VHS rentals.Yeah—those. Back in the day, everybody knew Tom. His storefront was busy, and…

▶ Video

When you’re faced with a big business decision but want more information before deciding, it can leave you feeling stuck. I once had the…