▶ Video
A Darker Color Works Better in Marketing
Most business owners spend time perfecting their product or service—but overlook one surprisingly powerful detail: color. A recent experiment tested this using shampoo bottles—same…
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▶ Video
Welcome, to The Customer Factory
If you’re a local business owner, we know you’ve probably tried marketing that overpromised and underdelivered. Endless lead chasing. High costs. Low return. Sound…
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Article
Why Local Marketing Ads Fail and How to Fix It Long Term!
You can have a great product, a strong ad, and still wonder why your marketing just isn’t bringing in new customers. It’s a frustrating…
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Article
3 Easy Ways to Make Your Business Social Profile Much Better
If you’re wondering whether your social media page is hurting your chances with new customers, the answer is probably yes. Most business pages have…
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▶ Video
Is Old Social Media Holding Your Business Down?
Before doing business with someone new, most people do the same thing—you probably do it too: check them out online. And while your website…
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Article
Why Do People Really Choose You? (Its Not Your Ad…)
If your business needs more customers, the typical advice is:Run ads. Build a funnel. Launch a campaign. But that might not be the right…
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▶ Video
Best Known Beats Best: Why Social Media Is the Key to Winning More Business
If you’ve been in business for a while, you’ve probably heard the phrase: “Best known beats best.” It might sound unfair, but it’s true.…
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▶ Video
Why Social Media Still Matters for Your Business
If you’re a business owner wondering whether social media is still worth your time, the answer is a resounding yes—but probably not for the…
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▶ Video
The Biggest Myth About Social Media for Business (And What Actually Works)
One of the biggest misconceptions about promoting your business on social media is that you need to become some kind of influencer, entertainer, or…
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▶ Video
Your Customers Are Judging You… Here’s What They See!
Be honest—if I checked out your business’s social media presence right now, would I find an active, engaging page with fresh posts, growing followers, and…
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