Article
How to Attract Customers Who Pay Full Price
It’s easy to think that price determines you level of sales. And true, you get a few people haggling and maybe a couple who…
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Article
How to Become Unkillable in Business (Despite Market Changes)
Meet Tom.He owned a small-town shop that used to sell VHS rentals.Yeah—those. Back in the day, everybody knew Tom. His storefront was busy, and…
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Making the Hard Business Decisions
When you’re faced with a big business decision but want more information before deciding, it can leave you feeling stuck. I once had the…
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▶ Video
You Can’t Hide & Promote Your Business At The Same Time
Most business owners think their biggest challenge is marketing or getting attention. But there’s something else—something personal—that quietly gets in the way. It’s the…
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▶ Video
Marketing Vs Advertising
There are two words that almost every business owner hears all the time.They sound like they mean the same thing—but they don’t. In fact,…
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FINALLY! A Place Business Owners Can Find the Support They Need
Let’s be honest—being a business owner can feel isolating. You’re expected to have all the answers, make the tough calls, stay optimistic, and lead…
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How Strong Is Your Business’s Brand & A Fast Way to Find Out
You may have a brand—but do you know how strong it actually is? Brand strength isn’t just about having a logo or a tagline.…
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▶ Video
A Darker Color Works Better in Marketing
Most business owners spend time perfecting their product or service—but overlook one surprisingly powerful detail: color. A recent experiment tested this using shampoo bottles—same…
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▶ Video
Welcome, to The Customer Factory
If you’re a local business owner, we know you’ve probably tried marketing that overpromised and underdelivered. Endless lead chasing. High costs. Low return. Sound…
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Article
Why Local Marketing Ads Fail and How to Fix It Long Term!
You can have a great product, a strong ad, and still wonder why your marketing just isn’t bringing in new customers. It’s a frustrating…
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