I did not start The Customer Factory by plan.
I came to this entire industry by “chance” and now have a purpose to help make it the model of American healthcare.
Here’s the never-before-told backstory of The Customer Factory.
Tag: Consistent Flow
Anything relating to improving the flow of new patients, or getting consistent results from your marketing.
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The Backstory of John Nesbit’s Customer Factory & The Market Domination Engine
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The Market Domination Engine Explained
You may not have heard of the Market Domination Engine before, but it’s responsible for driving in more than 1200 new patients per week for our network of practice owners who no longer have to worry about where their next new patients are coming from.
If you’ve been frustrated or disappointed by past marketing failures, this is something new.
The video is a little longer than usual as some key concepts have to be grasped to understand why this works like it does, but the proof is in the year-over-year revenue growth practice owners are reporting from it.
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Controlling New Patient Lead Quality With Your Facebook Ads
Being able to attract qualified and motivated new patients on demand is one key to setting yourself free as a practice owner and guaranteeing your financial future.
One crucial aspect of marketing for new patient leads is controlling lead quality.
By “quality” I mean a combination of factors ranging from someone’s level of motivation for care to their ability to pay for that care.Lead quality is about finding the right balance between qualified and motivated individuals.
Highly qualified individuals may not be motivated enough to commit, while highly motivated individuals might lack the means to access your services. Striking the right balance is key to a successful marketing campaign.
Marketing “friction” is what helps you target the ideal audience. Friction refers to the level of difficulty a person faces when making an appointment request.
For example, a low-friction method like a Facebook lead ad requires minimal effort, while a high-friction method may involve them leaving Facebook to go to a dedicated landing page with a video and lengthy lead form, all before they can book an appointment.
More friction = higher quality
To optimize your marketing efforts, you must find the ideal level of friction that generates the leads you want for your practice.
Adjust factors such as form length, required fields, and the wording on your landing page. Keep in mind that as the quality of leads increases, the quantity almost always decreases.Your ideal level of quality/friction can change based on your front desk’s efficiency or the size of your staff.
By working closely with your marketer, you can find the perfect balance between lead quality and quantity, ultimately maximizing the effectiveness of your marketing campaigns.Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.
Find out more at:
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The Surprising Key To Successful New Patient Dinner Events
It’s natural to assume that more is always better when it comes to having new patient prospects at your new patient seminar. Surprisingly, the numbers tell a different story.
Recently an integrated practice owner held a live new patient dinner event at a hotel near his practice. He was blown away to have 78 people attend.
The presentation went very well with nobody leaving early. However, in the end, his staff of three people and himself were completely overwhelmed and they only managed to schedule four people. The rest walked out interested but unscheduled.
Even after several weeks of following up, they know they missed out on a lot of great potential prospects.The problem wasn’t the turnout, the problem was the limited manpower to handle the interested and excited prospect. Having too many people at the event turned out to be a problem.
The next time out this practice owner was a lot more measured in his approach. He kept it small. Only 11 people showed up, but the results were astounding.
He had his three staff were able to speak to each one of the attendees. Out of the 11 who attended, 7 scheduled on the spot and became new patients – nearly double the financial results of the much larger earlier event.
If you’re hesitant about hosting live events, consider trying a small-scale gathering. With the right audience, even 5 to 15 people can make a significant impact.
As you grow and your staff grows you can create larger events and rake in more new patients in one night than some practices do in a month.
But you should start small and be sure to keep the crowd size in ratio to the number of staff you have available that night.Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.
Find out more at:
TheCustomerFactory.com -
The Reason Why Your Marketing Campaigns May Be Failing
Are you always looking to keep your winning marketing campaigns fresh, interesting, and new? Surprisingly you may be doing far more harm than good. Before you make another change to your ads read the below!
Recently I had a healthcare practice owner client tell us that he’d never done more than 75 new patients in a month. He was hoping we could help him reach that goal and exceed it.
Of course, if I’m telling you the story then you know we did hit that goal and exceeded it a few months later.Then came the most surprising request I’ve ever gotten from a client:
He asked us to change the campaign completely for the new month because he wanted to make sure it stayed “new” and “fresh” and besides he was tired of seeing the old ads himself and figured everybody else was tired of them too.
While there is the truth that prospective new patients may go “blind” to seeing your old ads too many times, there is a deeper truth in that you only make changes to the campaign based on what the data is telling you.
In a case where you are seeing highest-ever production, you leave it alone. If it’s winning, let it ride!
However, it is human nature to want to change things. Some of the worst offenders are marketers who, when they’re faced with a campaign that is winning and running on its own, feel like they have to be “doing something” in order to justify their positions.
In the marking business, it is a well-known joke that an idle marketer is the biggest danger to a successful campaign.
The moral of the story is that your marketing is not for you, it’s for your prospects. Only their opinion matters. A pro knows to curb the instinct to over-adjust the campaign as you might accidentally kill the goose that’s laying the golden eggs!
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.
Find out more at:
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How To Attract Qualified New Patients Who Will Show, Stay, And Pay
Urgent! Before you waste another dime attracting new patient leads who are unqualified or unmotivated for care, make sure you are not wasting your time targeting the wrong people with your ads.
A key mind shift to make is that rather than trying to reach more people with your advertising, you’re better off reaching the right people, more often.
Identify the ideal client: Consider the lifestyle, interests, and income level of your favorite and most successful patients. Envision their daily activities, hobbies, and where they shop.
For example, Wholefoods shoppers are more likely to be health motivated than many others and tend to be more likely to accept and complete care.
Target patients with fewer financial barriers: This may sound crass, but it increases the chances of securing patients who can comfortably afford your service.
Use a landing page: Sending ad clickers to your website gives them too many opportunities to become distracted or confused. Using a dedicated landing page that continues to conversation from the ad will get a much higher number of people choosing to schedule an appointment with you.
Don’t make the offer too attractive: Offers that are too good may attract bargain hunters who are just there for the deal and will then disappear. Your offer only has to be good enough to give someone who is truly health-motivated a reason to act now. Don’t cheapen your brand.
Remember, presentation and closing skills play a significant role in securing patients. Adjust your marketing strategies to filter potential patients, ensuring your approach doesn’t repel the desired audience.
By being disciplined in your targeting and improving your closing skills, you can attract the right patients to grow your practice.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.
Find out more at:
P.S. If you want to hear a more in-depth breakdown of the marketing methods million dollar practices use, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here
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The Secret “80/20 Rule” For New Patient Facebook Ads
Your new patient ads may have the right offer, the right images, the right headline, and even the right ad copy and still fail all because you’re not aware of this one simple rule that professional marketing companies and top practice owners all know and follow.
Long ago the simplest and only way to geo-target a new patient ad was by drawing a radius bubble around the practice. Typically 10 or 20 miles.
While seemingly intuitive, this strategy was terribly wasteful owing to the reality that traffic patterns and city layouts don’t adhere to perfect circles. So typically an advertiser using the “bubble method” would be wasting a very significant portion of their ad budget on people who are not likely to respond. And wasted money is lost money.
Along with this were the all-too-common errors of being either overly aggressive (targeting too wide an area) or not aggressive enough (too small an area) and missing out on easy-to-get patients.
The solution to perfect geo-targeting is simple, easy to do, and practically foolproof. You don’t even need a map!
A practice owner needs only to pull a list of their last 100 new patients and sort them by zip code. Discover where 80% of the new patients are coming from and then target only those zip codes with your new patient Facebook ads.
Taking this data-driven approach gets rid of any bias or guesswork on the part of the practice owner or marketer. It makes your geo-targeting 100% perfect, 100% of the time and you can be sure that your ad budget is being spent where it is most likely the best bang for the buck.
Later on, when you’re looking for ways to expand your marketing you can test running ads in the 20% areas and see if they are viable.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.
Find out more at:
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Discover The Power Of Reactivations & Skyrocket Your Practice
Reactivations are a popular concept, but many people struggle with how to approach them effectively.
Reactivations refer to reconnecting with individuals who have previously been under your care, regardless of how long ago that may have been. It is crucial to compile a comprehensive list of these past clients. Reducing list size reduces your results.By maintaining a large list of past clients, you open up more opportunities for reactivation. Even if someone initially sought a service before, they could still be interested in your current offerings. When deciding on a method to reach out to these individuals, consider email, text, letters, or bulk mail.
Personal communication is often the most impactful, but bulk communication can also be successful if well thought out. It is crucial to provide a reason for past clients to reconnect with your business, such as offering a promotion or special deal. Text messaging, bulk mail, and email campaigns can all be successful if executed correctly.
One low-cost option for reactivations is a letter-writing campaign. This can involve having staff members write personalized letters to past clients. These letters do not need to be long but should be genuine and engaging.
Whichever method you choose, consistency is key. Keep reactivations as an ongoing part of your practice, and make sure to track your progress. Additionally, document your reactivation procedures to make them easily accessible and teachable to your staff.
In conclusion, reactivations are a powerful way to generate new business opportunities. By maintaining a large list of past clients and implementing a consistent reactivation strategy, you can create lasting success for your business.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.
Find out more at:
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A Proven Way to Get Quality New Patients Without Cheapening Your Practice
Here is an alternative to deep discounting that successful practice owners use to attract new patients without cheapening their service.
Discounting your services might seem like a good way to attract new patients, but it can actually cheapen your practice and attract the wrong clientele. Instead of offering deep discounts, focus on building value and differentiating your practice.
In healthcare marketing research shows that new patients are motivated most by their pain or disability with costs being second.
Attracting new patients with heavy discounts creates the “Groupon effect” where people show up for the deal but then won’t pay or stay for further services. Rather than competing with other providers, focus on two things:
1. Building value in your services. To do this, create an offer that provides something of value to the patient, such as a consultation or a first visit.
When promoting the offer, break down each of the details and emphasize how your service will specifically help the patient. For example, mention the medical history analysis, the type of x-ray used, the one-on-one consultation with a specialized doctor, even friendly staff, and complimentary coffee.
2. Identify how you are different from other options. Avoid talking about yourself with cliches like “we love our patients” and “we treat people like family”. That may be true, but they are so overused as to be meaningless in marketing. Rather you might discuss how you have non-drug, non-surgical alternatives and 5-star ratings on Google, etc.
By focusing on the value you provide and how you can help patients, you can appeal to those who are genuinely interested in your services, rather than just those who are looking for a bargain.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.
Find out more at:
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How To Use Facebook To Attract More Knee Patients
One of the most successful campaigns we run is to attract qualified knee pain patients. Here are some tips on how to get great responses:
1. In your ads talk about their symptoms using the same words they use. For your ad to connect with the prospective new patient you have to show you understand what they are experiencing. The best way is to use the same words and descriptions that you hear from patients. Using terms like “bone on bone” and “grinding, popping” will get their attention.
2. Do not try to explain or sell the treatment in the ads or landing page. The job of the ad is to get the click, the landing page is there to get the person to request the appointment. You only answer their questions fully once they are in the office.
3. Use medical textbook-style images that show knees as anatomy. For some reason the public like these. As an alternative, you can use images of happy people getting on with their lives free of pain.
Note: Do not show people who are in pain or distress as Facebook will often penalize those types of images or suspend your ad account.Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.
Find out more at: