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Tag: Consistent Flow

Anything relating to improving the flow of new patients, or getting consistent results from your marketing.

  • How To Turn “Bad Leads” Into New Patients

    How To Turn “Bad Leads” Into New Patients

    These simple changes can maximize the leads you are getting from your new patient marketing.

    No matter what types of leads you are getting from your Facebook paid ad campaign there are some simple things you can do to maximize every opportunity, even if they are poor quality!

    1. Respond to the leads immediately. All qualities of leads have a cool-off time that is measured in minutes, not hours, and certainly not days. Have a dedicated cell phone to receive all leads and be sure to reach out to any web-based leads as quickly as possible, even on nights and weekends. If you add a $10 scheduling bonus you’ll have your staff eager to take the phone home.

    2. When responding, text first, then call. Most people won’t pick up when an unfamiliar number calls. It’s amazing how many new patients fail to connect that call they are getting right now is from the request they made just a few moments ago.

    The way to beat this issue is simply to text them first something like “Hello Joe, This is Julie from Dr. Jone’s office. I’ll be calling you in a moment from this same number to set up the appointment you requested.” This will dramatically increase the number of people who pick up your call.

    3. Be persistent. People get busy, get distracted, etc. So be willing to reach out up to a dozen times or more to the same lead. Most sales experts say that even the hottest leads need persistent follow-up. Good follow-up does make your office look “desperate” but rather it shows you care enough about them to keep reaching out for the connection. After all, they did ask for your help.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    If you want to know how million dollar practices get their ideal new patients, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • Use This Formula To Optimize Your Facebook Ad Spend

    Use This Formula To Optimize Your Facebook Ad Spend

    Here is a precise formula for calculating how much should be spent on your Facebook ads for your practice.

    The precision formula has three steps:

    1. First, figure out how much each new patient inquiry is costing you (Monthly ad budget divided by the total # of inquiries). In most markets, this will be in the $35 to $65 range per lead. For this example, let’s say $50.

    2. Next, discover what percentage of those responses ended up becoming patients. Let’s assume a somewhat modest rate of 33% – meaning it takes 3 inquiries to generate one patient. So in our example here, it costs $150 in ad spend to generate a new paying patient.

    3. Using Facebook ads and other means we direct more than 1000 perfect new patients to our client’s offices each week and 82% of our long-term clients report they are achieving their revenue growth goals with our new patient marketing program.

    Real life is never as clean as the math above and a lot of factors will impact the numbers, however, this will get you into the right ballpark on budget.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • The #1 Mistake Practice Owners Make When Advertising To New Patients

    The #1 Mistake Practice Owners Make When Advertising To New Patients

    Read why this key decision in your new patient marketing should not be a guess.

    A key decision when running new patient ads is defining the exact geographic area to target. Most practice owners just make their best guess not realizing that even a minor error can almost completely wipe out the results from an otherwise great new patient marketing campaign.

    For example, if you target people around the office with a simple radius bubble the difference between a 7-mile bubble and a 10-mile bubble is almost DOUBLE the square miles. If the correct targeting is actually 5 miles then literally 70% of the ad budget is going to people in the wrong place! Almost every error I’ve ever seen is in the direction of going with too wide an area which wastes a ton of money.

    In our agency, we direct thousands of new patients to our clients each month and have developed a nearly foolproof geo-targeting method that hits the target every time! How? By using data. Here is how:

    1. Ditch the radius bubble. They are outdated and arbitrary. They only survive today because they are easy to understand. It is possible to be far, far more precise.

    2. Open 100 of your patient files and note the zip code where these people live. Count how many times each zip code appears. Soon you will discover that 80% of your patients live in a relatively small number of zip codes.

    3. Target ONLY those top zip codes with your ads.

    Because you are using a data-driven method you can stop guessing and use these zip codes as the foundation for all your Facebook ads going forward.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    P.S. If you want to know how million dollar practices get their ideal new patients, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com