Anything relating to improving the flow of new patients, or getting consistent results from your marketing.
Walking in to find your schedule book is thin with lots of open holes can be kind of alarming.Don’t panic, just do these steps and you’ll turn the situation around.
P.S. If you want your new patients to show, pay and stay, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads”: Click Here
1. One patient at a time.
A decompression patient and a neuropathy patient are having different symptoms and experiences. Rather than make your ad a menu list of all the services you provide, focus on one patient type at a time and you will make a deeper and more emotional connection.
2. Target by zip code.
A mistake practice owners make is to target too wide an area and spread their budget too thin. Use your database and only target the ZIP codes where 80% of your current patients come from now.
3. Appeal to those who are active and health motivated.
Aim your ads toward those who are active in life. Those who play golf or go fishing, travel, etc. These people will have personal goals and motivations that can pull them into your office and through a complete care plan.
4. Go after the most qualified prospects first.
Facebook and Instagram give a vast ability to target prospective new patients by their potential ability to pay for care.
5. Use testimonials (social proof).
People believe other people. Using short testimonials in your marketing signals that you have helped others just like them.
6. Don’t say too much.
You’ll never be able to answer all people’s questions adequately in your advertising or even on your website. It is always best to tell them that they will get all their questions answered once they’re in your office.
7. Improve scheduling skills.
Scheduling skill is what gets prospects to show up for their first appointment. There are communication techniques and strategies that can land more than 80% of these people into your office ready for care.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice. Check out the rest of blog for more help.
P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here
Today we are talking about No-shows and how to handle them.
Marketer Boredom Syndrome. It’s real and it could be happening to you.
It looks like this: You are paying someone to do your marketing for you, or perhaps you are doing your own marketing. You find a campaign that works, you seem to be hitting the right audience, new patients are showing up at the practice and your schedule is filling up! You are feeling confident and optimistic and you think to yourself, “what should I try next?”
The answer is…. NOTHING.
As the saying goes, “if it ain’t broke, don’t fix it”. And this is especially true in marketing.
Maybe you had 38 new neuropathy patients last month! You might be inclined to say “let’s see if that same strategy works for decompression!” I know, I know, doing nothing is boring. Just trust me on this one. Don’t fall into the trap.
Perhaps doing the same thing is boring for you or your marketer. But if the message is working, that means that it’s not boring to your audience.
If you simply cannot resist the urge to do something new, here’s what you can do: Keep running the campaign that is working, without changing a single comma in it. Then, in addition to the working campaign, run a second campaign with which you can experiment and tinker.
Here’s a good rule to follow: ONLY MAKE CHANGES BASED ON DATA, NOT FEELINGS.
Don’t follow hunches. If you’re running a good campaign, leave it running and experiment on the side with the additional money it’s making for you. Don’t abandon a working campaign. Ever.
Tired of chasing up on new patient leads?
Those days are over!
Watch now!
Your website should be consistently generating new patients for your practice.
If you can’t say without a doubt, how your practice website has contributed to your practice growth month after month, take two seconds to check for this built-in flaw.
I found it is very common and could be an indicator of why a website does not perform well.
A common marketing tactic is to cover everything practice offers in one ad and get it in front of as many people as possible. It’s understandable to think that this would produce the best results, after all, a broad ad applies to anyone who sees it right?
In today’s video, I show you the difference between shotgun & laser marketing and which produces the most new patients when marketing on Facebook.
The idea of building a better mousetrap and having the world beat a path to your door is a myth. There are so many great practitioners who get tremendous life-changing results for their patients but who still struggle in obscurity and have trouble growing their practice. Great service is just one part of the formula for consistent business success.
Let me reveal the full formula that works every time.
On a beautiful sunny afternoon 19 years ago, two young men graduated from the same chiropractic college.
Both had been above-average students. Both were personable. By all accounts, both seemed equally likely to be successful. They shared the same ambitions of opening their own practices and start changing people’s lives.
Recently, these two former classmates met up again at a convention.
They were still very much alike. Both were happily married. Both had three children. And both had indeed gone on to open their practices in similar-type suburban areas offering many of the same treatment modalities.
But there was a difference. One was struggling financially due to not seeing enough new patients. He was worried constantly about the gaping holes in his schedule and an inability to predict his income. He had been “burned” by a series of advertising agencies who had over-promised and under-delivered, leaving him somewhat jaded.
Conversely, the other practice owner had just celebrated his second location reaching the million-dollar yearly revenue level with an eye toward opening a third office across town. He had just returned from a month-long vacation with his family.
Have you ever wondered, as have I, what causes this kind of vast difference in people’s lives? Given similar potential and opportunity, why does one practice owner succeed where another struggles?
A dispassionate view reveals that the difference is not in technical skill or luck, but rather in being able to create a consistent flow of qualified new patients into the practice.
That’s where fortunes are made.
While the successful practice owner had experienced his own marketing failures initially, the marketing partner he finally kept had been recommended by his successful mentor. Over the previous four years, they had been a godsend. They were consistently delivering more than enough qualified new patients to keep his associates busy and ensure his offices prosper.
The struggling practice owner never connected with a reliable marketing partner that could supply him with the new patients he needed – and that deficiency grew over time and ultimately made all the difference.
Just like with chiropractic, marketing and advertising work when applied expertly by skilled practitioners. However, because there is no licensing or regulation of marketing agencies, there is a wide range of skills and integrity in the vendors that knock at your door. It is nearly impossible to judge the posers from the producers from what they say about themselves. Reviews from strangers are suspect as the full context is rarely given. They may have completely different practices and philosophies, or it may be the agency owner’s uncle.
So how does a savvy practitioner choose a winning marketing agency?
Simple. It’s direct recommendations from other successful practice owners.
As they say “the proof of the pudding is in the eating” – and that is the only criteria you should judge. Did they work for someone else you know? If the agency did great for three other offices then they will likely do well for you.
If an agency just churns through their clients – or worse – they demand you sign a lock-in contract, then run. Lock-in contracts are the biggest admission that the agency can’t keep their clients.
To summarize, the best way to guarantee practice prosperity is to have a marketing partner that delivers a consistent flow of qualified new patients month after month. The best way to find that marketing partner is through recommendations from practice owners you know and respect.
In this video, John Nesbit introduces Dr. Heather Lambert who has achieved remarkable success as a chiropractor and business owner.
She shares her experiences of building a thriving chiropractic practice, including having multiple locations, integrating medical services, and achieving significant revenue.
Dr. Lambert emphasizes the importance of learning from failure, seeking guidance from mentors, and not reinventing the wheel.
The video offers valuable insights and inspiration for chiropractors and business owners looking to enhance their practices and find success.