Anything relating to the managing of or acquisition of new patients.
This may be controversial to say, but different people are different.
Teenage girls are not as interested in sciatica treatments as old men.
Women, by a survey, tend to make healthcare decisions for the family.
Stereotypes exist for a reason. Ignore them at your own peril.
It used to be quite the game to get as many “likes” as possible for your Facebook business page.
People put up posters in their practices and sent out emails.
But things have changed a lot since then. Having tons of “Likes” now can be a liability.
For example, Facebook will let your competitors target people, in part, because they “Like” your fan page. What?!? Yep. So what should you be doing instead?
How can you turn this liability into something positive?
Watch this video and find out.
It’s been said that only 10% of the population will go to a chiropractor. That number hasn’t improved since 1996, despite all kinds of patient education and celebrity endorsements, and various other attempts to make a dent in this.
Over at Summus, the observation has been made that the clinics that are implementing their laser technology are seeing more and more patients. These patients are admitting that they would never have come to see a chiropractor were it not for the new technology.
The laser is opening the door for chiropractors to reach the other 90% of the population.
The significant results that doctors are getting in neuropathy treatments with Summus lasers are consistent. When you combine life-changing results with strategic marketing and word-of-mouth, you have a formula for practice growth that is incredibly strong.
You want technology that is easy to use, is effective, and will give repeatable results. There are specific parameters in place that Summus strictly adheres to in order to deliver exactly that. Their philosophy has been validated by an official publication by the top four researchers in photobiomodulation (laser therapy).
Dr. Richard Albright and Dr. Phil Harrington cover all of this and more in this exclusive interview.
The laser is opening the door for chiropractors to reach the other 90% of the population.
The significant results that doctors are getting in neuropathy treatments with Summus lasers are consistent. When you combine life-changing results with strategic marketing and word-of-mouth, you have a formula for practice growth that is incredibly strong.
You want technology that is easy to use, is effective, and will give repeatable results. There are specific parameters in place that Summus strictly adheres to in order to deliver exactly that. Their philosophy has been validated by an official publication by the top four researchers in photobiomodulation (laser therapy).
In the interview below, you’ll find more details about:
Tired of chasing up on new patient leads?
Those days are over!
Watch now!
A common marketing tactic is to cover everything practice offers in one ad and get it in front of as many people as possible. It’s understandable to think that this would produce the best results, after all, a broad ad applies to anyone who sees it right?
In today’s video, I show you the difference between shotgun & laser marketing and which produces the most new patients when marketing on Facebook.
The idea of building a better mousetrap and having the world beat a path to your door is a myth. There are so many great practitioners who get tremendous life-changing results for their patients but who still struggle in obscurity and have trouble growing their practice. Great service is just one part of the formula for consistent business success.
Let me reveal the full formula that works every time.
John Nesbit welcomes Quentin Terpstra from the Business Academy, a renowned training organization for healthcare professionals, especially chiropractors. Quentin shares his expertise and experience working with chiropractors and various healthcare practices.
This video promises insightful discussions on healthcare practices, making it a must-watch for healthcare professionals seeking valuable knowledge and alternative perspectives.
You may not have heard of the Market Domination Engine before, but it’s responsible for driving in more than 1200 new patients per week for our network of practice owners who no longer have to worry about where their next new patients are coming from.
If you’ve been frustrated or disappointed by past marketing failures, this is something new.
The video is a little longer than usual as some key concepts have to be grasped to understand why this works like it does, but the proof is in the year-over-year revenue growth practice owners are reporting from it.
Welcome to an exciting new show where we dive into intriguing topics that go beyond the usual discussions. In this episode, we explore the concept of increasing profit without having to make more money. We have a special guest speaker, Abby Winteregg, who is an expert in Profit First—a cash management system designed to help businesses improve profitability.
About Abby:
Abby Winteregg, from Matterhorn Business Development, introduces us to the Profit First system. Growing up in a family deeply involved in business consulting, Abby gained extensive knowledge and experience in finance. Leveraging her background and expertise, she specializes in implementing Profit First strategies for businesses and practices. The system is based on the book “Profit First” by Mike Malowitz and focuses on effectively managing cash flow to increase profitability.
If no one’s clicking on your ads you have zero chance of getting them as a new patient and your time and money have been wasted.
[I’m going to assume you are targeting the right audience and that your campaign is not being penalized by Facebook as those can also lead to a low number of clicks and a high cost.]
In order for an ad to stop someone from scrolling it has to get their attention and then move them to take action (click).
1. Choose the right image.
The first thing people see is the image. The image needs to show someone who looks like the Target audience in terms of age and demographic. The ad should show them doing well, being active, and succeeding in life. Showing people who are having pain or difficulty also works however too much of that is against Facebook advertising rules.
2. Write a headline that grabs them.
Your headline should be short and get right to the point. The keywords should be near the beginning of the sentence as often on mobile devices you only see the first three or four words of the headline. So rather than write “We have a program that helps people with knee pain” you’d be better to put it the other way and say, “Get knee pain relief with our new program.”
3. Use their language, not yours.
Use the words and phrases they commonly use to describe their problems. Don’t use technical terms like “subluxations” in your ads. Instead, use more relatable terms like “back pain.”
4. Describe back to them the experiences they’re having.
Listen to how your patients describe their issues. If they frequently mention “throbbing, pulsing back pain” that feels like “squeezing and pinching,” incorporate those phrases into your ads.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.
Find out more at: