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Chapter 4: Do Not Gather Likes

It used to be quite the game to get as many “likes” as possible for your Facebook business page.

People put up posters in their practices and sent out emails.

But things have changed a lot since then. Having tons of “Likes” now can be a liability.

For example, Facebook will let your competitors target people, in part, because they “Like” your fan page. What?!? Yep. So what should you be doing instead?

How can you turn this liability into something positive?

Watch this video and find out.

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The Local Business Owner's Guide to Social Media

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Marketing Vs Advertising

There are two words that almost every business owner hears all the time.They sound like they mean the same thing—but they don’t. In fact,…

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