Another great interview with a client that is doing more than well. Meet Dr. Cunico, one of our newest Million dollar practices.
Tag: Practice Growth
Anything relating to methods used to grow a practice.
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Can Bad Marketing Cost You New Patients?
How Bad Marketing Can Follow You & Ruin Your Reputation
We’ve all tried it, moving from one new patient marketing company to the next on the promise of some new way to get around Facebook’s algorithm when promoting certain types of ads. Whether it be stem cell and regenerative medicine, erectile dysfunction, or an amazing new supplement that can really help people lose that excess weight. Everything you’ve tried to promote on social media just doesn’t seem to work and ads are getting more expensive.
Flash forward a month later and you’re angry with your marketing company and already looking for a new one to do your advertising.
But what you are probably not aware of is how those “tricks” to get around Facebook’s algorithm can follow your practice’s page even to your new marketer and seep into your personal Facebook page driving your future marketing costs up!
So How Do I Know If I’m in Facebook Jail?
In Today’s 5 Mins on the Factory Floor – John Nesbit and Merle Stepler go over the most common bad marketer “tricks” that can screw up your future marketing & how to maintain good standing with Facebook to ensure your ads are not flagged. Watch the video above and note down any points that may be out.
P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here
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The Riches Are In The Niches
How to Build a Practice that Consistently Gets $100,000 / Month
Most chiropractors try to cast a wide net for the conditions that they treat. And why wouldn’t they? Chiropractic care and its related subjects (such as nutrition, etc.) are certainly more than capable of addressing so many of today’s health issues.
Unfortunately, the common byproduct of this is chiropractors who have to work long hours, make sacrifices in their lives, struggle financially, and, eventually, get completely worn out, exhausted, strained, and stressed.
Dr. Matt Christenson and Dr. Rob Scranton have both owned and operated their own practices. They’ve overcome the same challenges that most chiropractors have had to face, they have experienced being poor, broke, stubborn, and determined. That stubbornness and determination drove them to dig deeper and look harder to find the key to success in the field of building a successful chiropractic practice.
They have hired consultants, attended workshops and done countless hours (worth countless dollars) of training. They’ve seen the gurus that claim to have the answers, but upon closer inspection, never actually had to grow their own practice. There are enough consultants and coaches out there who make big claims and promise success but lack the actual substance and experience to actually make a difference.
With their combined years of experience, and the knowledge gained from both their successes and their failures, they decided to fulfill their purpose to serve the chiropractic community and humbly and effectively help doctors navigate the path to financial and professional success. Thus, Clinic Masters was born. They focus on helping doctors like you reliably attain success through focusing on treating a small, target audience with effective knee pain or neuropathy protocols.
Through Clinic Masters, when you learn to treat one niche with extreme precision and incredible results, you have the foundation for profound success. When you add to that a comprehensive and proven plan for practice growth (everything from staff scripts to financial planning and marketing to billing), there is nothing that will stand in the way of your personal, professional and financial freedom.
Watch the above video to learn more about how to take advantage of the riches in the niches. If you follow the advice of Dr. Rob and Dr. Matt, your practice will be consistently bringing in over $100,000 per month
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Stop Following Up On New Patient Leads
Tired of chasing up on new patient leads?
Those days are over!
Watch now! -
What Big Practice Owners Do That Small Owners Don’t
I just reviewed some research we conducted on dozens of practice owners. The surprising result was in the difference between the big practices and the small ones. It has nothing to do with marketing, location, or staffing. It has everything to do with what the owner says drives them.
P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here
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Your Practice’s Sales Prevention Department
If you’re pushing hard to grow your practice and it’s not working, someone might actually be pushing back just as hard.
In this video, I show you who your “sales prevention department” might be and how to smoke them out. This is something many practice owners will find hard to look at honestly.
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Check Your Practice Website Text For This Disappointing Tactic
Your website should be consistently generating new patients for your practice.
If you can’t say without a doubt, how your practice website has contributed to your practice growth month after month, take two seconds to check for this built-in flaw.I found it is very common and could be an indicator of why a website does not perform well.
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Why Excellent Practitioners Struggle To Grow
The idea of building a better mousetrap and having the world beat a path to your door is a myth. There are so many great practitioners who get tremendous life-changing results for their patients but who still struggle in obscurity and have trouble growing their practice. Great service is just one part of the formula for consistent business success.
Let me reveal the full formula that works every time.
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The Business Academy | The Million Dollar Practice Builders Show
John Nesbit welcomes Quentin Terpstra from the Business Academy, a renowned training organization for healthcare professionals, especially chiropractors. Quentin shares his expertise and experience working with chiropractors and various healthcare practices.
This video promises insightful discussions on healthcare practices, making it a must-watch for healthcare professionals seeking valuable knowledge and alternative perspectives.
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Successful vs. Struggling Practices: What’s the Difference and Who Can You Trust?
On a beautiful sunny afternoon 19 years ago, two young men graduated from the same chiropractic college.
Both had been above-average students. Both were personable. By all accounts, both seemed equally likely to be successful. They shared the same ambitions of opening their own practices and start changing people’s lives.
Recently, these two former classmates met up again at a convention.
They were still very much alike. Both were happily married. Both had three children. And both had indeed gone on to open their practices in similar-type suburban areas offering many of the same treatment modalities.
But there was a difference. One was struggling financially due to not seeing enough new patients. He was worried constantly about the gaping holes in his schedule and an inability to predict his income. He had been “burned” by a series of advertising agencies who had over-promised and under-delivered, leaving him somewhat jaded.
Conversely, the other practice owner had just celebrated his second location reaching the million-dollar yearly revenue level with an eye toward opening a third office across town. He had just returned from a month-long vacation with his family.
What Made The Difference?
Have you ever wondered, as have I, what causes this kind of vast difference in people’s lives? Given similar potential and opportunity, why does one practice owner succeed where another struggles?
A dispassionate view reveals that the difference is not in technical skill or luck, but rather in being able to create a consistent flow of qualified new patients into the practice.
That’s where fortunes are made.
While the successful practice owner had experienced his own marketing failures initially, the marketing partner he finally kept had been recommended by his successful mentor. Over the previous four years, they had been a godsend. They were consistently delivering more than enough qualified new patients to keep his associates busy and ensure his offices prosper.
The struggling practice owner never connected with a reliable marketing partner that could supply him with the new patients he needed – and that deficiency grew over time and ultimately made all the difference.
How Do You Know Who to Trust?
Just like with chiropractic, marketing and advertising work when applied expertly by skilled practitioners. However, because there is no licensing or regulation of marketing agencies, there is a wide range of skills and integrity in the vendors that knock at your door. It is nearly impossible to judge the posers from the producers from what they say about themselves. Reviews from strangers are suspect as the full context is rarely given. They may have completely different practices and philosophies, or it may be the agency owner’s uncle.
So how does a savvy practitioner choose a winning marketing agency?
Simple. It’s direct recommendations from other successful practice owners.
As they say “the proof of the pudding is in the eating” – and that is the only criteria you should judge. Did they work for someone else you know? If the agency did great for three other offices then they will likely do well for you.
If an agency just churns through their clients – or worse – they demand you sign a lock-in contract, then run. Lock-in contracts are the biggest admission that the agency can’t keep their clients.
To summarize, the best way to guarantee practice prosperity is to have a marketing partner that delivers a consistent flow of qualified new patients month after month. The best way to find that marketing partner is through recommendations from practice owners you know and respect.