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The Customer Factory

Tag: Practice Growth

Anything relating to methods used to grow a practice.

  • The Million Dollar Practice Builders Show: Interview With Dr. Heather Lambert

    The Million Dollar Practice Builders Show: Interview With Dr. Heather Lambert

    In this video, John Nesbit introduces Dr. Heather Lambert who has achieved remarkable success as a chiropractor and business owner.

    She shares her experiences of building a thriving chiropractic practice, including having multiple locations, integrating medical services, and achieving significant revenue.

    Dr. Lambert emphasizes the importance of learning from failure, seeking guidance from mentors, and not reinventing the wheel.

    The video offers valuable insights and inspiration for chiropractors and business owners looking to enhance their practices and find success.

  • The Backstory of John Nesbit’s Customer Factory & The Market Domination Engine

    The Backstory of John Nesbit’s Customer Factory & The Market Domination Engine

    I did not start The Customer Factory by plan.

    I came to this entire industry by “chance” and now have a purpose to help make it the model of American healthcare.

    Here’s the never-before-told backstory of The Customer Factory.

  • The Market Domination Engine Explained

    The Market Domination Engine Explained

    You may not have heard of the Market Domination Engine before, but it’s responsible for driving in more than 1200 new patients per week for our network of practice owners who no longer have to worry about where their next new patients are coming from.

    If you’ve been frustrated or disappointed by past marketing failures, this is something new.

    The video is a little longer than usual as some key concepts have to be grasped to understand why this works like it does, but the proof is in the year-over-year revenue growth practice owners are reporting from it.

  • How You Can Make More Profit Without Making More Money

    How You Can Make More Profit Without Making More Money


    Welcome to an exciting new show where we dive into intriguing topics that go beyond the usual discussions. In this episode, we explore the concept of increasing profit without having to make more money. We have a special guest speaker, Abby Winteregg, who is an expert in Profit First—a cash management system designed to help businesses improve profitability.

    About Abby:

    Abby Winteregg, from Matterhorn Business Development, introduces us to the Profit First system. Growing up in a family deeply involved in business consulting, Abby gained extensive knowledge and experience in finance. Leveraging her background and expertise, she specializes in implementing Profit First strategies for businesses and practices. The system is based on the book “Profit First” by Mike Malowitz and focuses on effectively managing cash flow to increase profitability.

  • Practice Consultants: 5 Easy Ways To Tell The Good Ones From The Bad Ones

    Practice Consultants: 5 Easy Ways To Tell The Good Ones From The Bad Ones

    The right consultant to put you on the path to growth and prosperity. But the wrong one can leave you impoverished and trying to fix the damage that was done. Here are 5 insights on how to choose a good one.

    Tips:

    1. Always do independent research

    Some consultants are far better salespeople than they are at delivering what they promise. Testimonials will be hand-picked. Ask your network of colleagues about them, do some digging. This person is going to do surgery at your practice and you need to make sure they’ve not killed 10 of their last 20 patients.

    2. Choose a Consultant that has “been there, done that”

    The best practice consultants have literally done it themselves before. They understand the challenges you’re facing and have overcome those challenges themselves personally.

    3. Avoid glib or shallow advice.

    To spot a bad consultant, look for those who make quick, unobserved changes or focus on trivial aspects instead of addressing the core issues. These consultants may try to prove their worth by making unnecessary changes and exaggerating their importance.

    4. Demand measurable impact.

    A good consultant will continuously improve your business as they implement changes. They should make a measurable impact, such as increasing revenue or improving service delivery. it’s something that should be objectively measurable on a statistical graph or a spreadsheet.

    5. Don’t commit until you know you got a good one.

    Refuse to sign long-term contracts or give hefty upfront retainers until you know you’ve got a consultant who is a good fit for you and your practice. Reputable consultants know that trust is a big issue and will offer you introductory programs, seminars, and other ways to try before you buy.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

    Find out more at:

    TheCustomerFactory.com

  • What’s Really Happening On Your New Patient Calls

    What’s Really Happening On Your New Patient Calls

    The number one place that new patients are turned away is that your front desk via phone. So much depends on the quality of how that first call is handled that I can make or break your yearly growth.

    Monitoring your front desk staff’s handling of new patient inquiry calls can be critical to your practice’s success.

    Regularly reviewing recordings of these calls, when legal and with the proper permissions, can provide valuable insights into how well your staff implements their training and interacts with potential patients.

    An anecdote involving a healthcare professional illustrates the importance of this approach:

    The practice owner had recently hired an expensive ($17,000) consultant to train their front desk staff on the latest techniques and scripts.

    The training seemed successful, as the staff performed well in role-playing scenarios, and the practice experienced a slight increase in new patient schedules and show-up rates.

    The practice owner believed their staff was handling calls well, as they had observed them in person.

    However, when they reviewed several random recorded calls the next week, they discovered that the staff’s performance was not always as good as it had appeared.

    In one instance, a potential patient called to inquire about a weight loss program for herself and her husband.

    The front desk staff put her on hold for three minutes(!), ultimately causing her to hang up and resulting in the loss of two new patients who were ready to start the program.

    This example highlights the importance of regularly checking your staff’s performance when they are unaware they are being observed.

    It’s a business reality. If you monitor it, you can manage it – and If you manage it, it will improve.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • How To Convert Up To 82% Of Your Marketing Leads Into New Patients

    How To Convert Up To 82% Of Your Marketing Leads Into New Patients

    Recently a client disclosed that he was converting more than 82% of his new patient marketing leads into paying new patients.

    Speaking to another practice owner with some more numbers I found they had similar approaches to how they convert leads into new patients.

    Here’s what I found:

    These practice owners approach every lead with the idea that someone has asked for help and will remain a prospect until they are under care. All leads are followed up with until the person either “cries, buys, or dies.”

    They never allow any valid lead to be dropped from the list of prospective new patients and have people and systems that continue to follow up indefinitely.

    Next, to make sure that no leads ever fall through the cracks they have sophisticated customer relationship management systems (CRM) where every lead is visible and trackable.

    They track the percentage of prospective patient leads that are contacted, scheduled, and shown up on a daily basis. If the numbers start to dip they look to find out what has changed.

    Finally, these practice owners incentivize their new patient schedulers to get new people into the office.

    As a result their schedulers never complain that the leads are bad or give excuses. They are too busy scooping up bonuses for getting in highest-ever numbers of new patients in for care.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • The Tech Trap: How Too Much AI & Automation Sours New Patients

    The Tech Trap: How Too Much AI & Automation Sours New Patients

    A new patient prospect’s first priority is to determine if they trust you enough to handle their health care issues. While AI and automation have their place, overuse of artificial communication can sour the new patient relationship before it begins.

    Hundreds of new companies have popped up in the last year announcing AI and automation services that rejoice in claiming that you never again have to talk to a new patient before they walk in your door ready to pay.

    While automation can be helpful, it can be overused and become a way to avoid personal contact.

    Things that can be automated include automatic responses to requests, immediate delivery of requested materials, and reminders before appointments.

    However, aspects that should not be automated are those requiring personal contact, such as phone calls and answering questions.

    Humans do business with humans they trust. And trust is only established through personal interactions.

    Just because an AI chatbot can answer someone’s factual questions does not mean it’s capable of building any level of trust.

    In fact, not being able to reach a human easily or getting shoved off into automated systems can alienate the prospective new patient and cause them to go elsewhere.

    Having a live person available to schedule appointments, answer initial questions, and build rapport with prospects is invaluable for starting the new patient relationship off right.

    A warm, friendly voice on the phone of a real person is the first step in the prospective patient agreeing to accept a care plan.

    The older the prospect the more true this is.

    Practices that attempt to deflect human interaction into automated systems often fail to create a friendly and inviting experience.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com

  • How To Become The Local Health Authority

    How To Become The Local Health Authority

    Practice owners believe that if more people simply understood who they were and what their practice could do for them that folks would flock in the door.

    There’s a lot of truth to that, so how does one accomplish that?

    The bottom line of all marketing is to attract the best attention.

    Notable figures like Grant Cardone preach that to be successful, one must grab attention by being present in the market and highly visible.

    For a practice owner, the key is to showcase your successes.

    Your communication should be authentic and aim to help people. Even your advertising can educate and give hope.

    Good attention comes from providing solutions and addressing problems for your audience.

    There are multiple ways to attract attention, from content marketing and social media to traditional postcard campaigns. No matter the method, keep it interesting and useful to your audience. If you want to double the size of your practice, you’ll need to double the amount of good attention you’re currently getting.

    It’s impossible to build a prosperous practice in obscurity.

    One effective method is Facebook advertising, as it allows you to put a helpful, useful message in front of a large audience.

    By running more ads, you can attract more attention and attract more people.

    To achieve your goals and become a recognizable figure in your area, consistently attract good attention by providing solutions to problems.

    Ensure you’re always connecting with your market and remaining visible. As you continue to do this, your practice will grow, and that means you’ll help more people and reach your financial goals.

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    If you want your community to know, like, and trust you, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here

  • The Silent Killer Of Practice Growth: Your Sales Prevention Department

    The Silent Killer Of Practice Growth: Your Sales Prevention Department

    Do you have a lot of failed new patient marketing programs? Are you frustrated at the amount of effort it takes to get new patients in the door? If so, you may have a “Sales Prevention Department” secretly operating inside your practice.

    If you are pushing hard to get more new patients and nothing seems to be working, perhaps someone is pushing back from within.

    It’s tempting to hope that everyone on your team acts angelically with pure motives to help you and your practice succeed however experienced practice owners know that often when they find recurring failures of marketing there’s actually someone acting as a sales prevention department within the organization itself.

    One common example is a front desk employee who prefers downtime to browse social media rather than work diligently. They might offer excuses for low performance, such as blaming bad weather or claiming that marketing leads are all bad.

    Here are some common signs to look for:

    1. Negativity. They continually complain about the quality of the new patients contacting the practice. Apparently, everybody is stupid, broke, or not really interested in care despite the fact they called in.

    2. Constant failure. No matter what marketing program they work on it never seems to quite work and it’s always somebody else’s fault for the failure.

    3. Fear-mongering. They are constantly giving you bad news and warnings about potential problems, real or imagined.

    Some of these people will go to great lengths to convince you how indispensable they are as a way of protecting their position.

    (By the way, if you thought of a particular person in your office while reading this article you may want to take a closer look at them.)

    Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

    To save time, many practitioners choose to partner with my agency, The Customer Factory.

    To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

    Find out more at:

    TheCustomerFactory.com