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Chapter 9: How To Sell A Free Consultation Offer
A huge part of attracting new patients to your practice is giving them a compelling offer to come see you. However, you don’t want…
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Chapter 8: Let’s Talk About Remarketing
95% of people who visit your website or your landing pages will leave without scheduling. If only there was a way to re-engage these…
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Chapter 7: Don’t Give Your New Patients A Hot Mess
You may have looked at your ads and landing pages on your laptop and think they look good. They represent you well. However, there’s…
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Chapter 6: Don’t Send Clicks To Your Website
The data proves it. If you’re sending paid clickers from your new patient marketing directly to your website you are losing 41% or more…
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Chapter 5: Stereotypes Exist For A Reason
This may be controversial to say, but different people are different. Teenage girls are not as interested in sciatica treatments as old men. Women,…
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Chapter 4: Do Not Gather Likes
It used to be quite the game to get as many “likes” as possible for your Facebook business page. People put up posters in…
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Chapter 3: Use The Right Facebook Advertising Tool
Where is the Best Place on Facebook to Publish Your Ads? There are a lot of options when it comes to running your ads…
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Chapter 2: Market The System, Not The Treatment
One of the big rookie mistakes I made early on in Facebook marketing was trying to tell patients how awesome the doctor was, how…
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Chapter 1: This Is Marketing, Not Social Media
Contrary to popular belief doc, Facebook is not a social media platform. It used to be, in its early days, when you created a…
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